Senior Press Officer, Womenswear

TN United Kingdom; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading luxury brand is seeking a Senior Press Officer for Womenswear in the UK. The role involves developing PR strategies, managing editorial coverage, and coordinating events. The ideal candidate will have extensive experience in PR and a strong understanding of the fashion industry.

Qualifications

• Minimum 7 years in PR & Communications.
• At least 5 years in UK Press industry managing relationships.

Responsibilities

• Implement PR strategies for Women’s and Baby collections.
• Manage press sample orders and stock presentation.

Skills

Excellent writing

Organizational skills

Negotiation skills

Relationship skills

Proactive team player

Ability to multitask

Excellent communication

Tools

Microsoft Office

PR management software

Job description

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Senior Press Officer, Womenswear, Royaume-Uni

Client: Dior

Location: Royaume-uni, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference:

Job Views:

3

Posted:

17.05.2025

Expiry Date:

01.07.2025

Job Description:

Senior Press Officer, Womenswear

Position

Christian Dior Couture offers more than a beautiful brand to our clients; we invite them to be part of the heritage, to share our passion for luxury and to be part of the Dior family. We look for the same desire in our employees, to have enthusiasm and passion about being part of the House of Dior.

The Senior Press Officer will be responsible for implementing the PR strategy for the Women’s and Baby universes and ensuring all related PR activity aligns with Dior's global image.

Main responsibilities include supporting the Head of Press in creating and implementing strategies for UK Womenswear collections and product launches, securing editorial exposure, covers, and feature stories across Haute Couture, Ready to Wear, Leather Goods & Accessories, and Baby Dior. Managing communications within company guidelines for Print, Digital, VIP dressing, influencer activation, and Events.

Develop and manage the PR Coordinator, VIP Coordinator, PR Assistants, and interns on product management, sample movement, and PR communication.

Additional responsibilities

• Perform duties as directed by the PR Director
• Demonstrate excellent product and range knowledge
• Adhere to Dior values
• Maintain high standards of housekeeping and retail standards within the Press Department
• Be aware of all company policies and procedures

Job responsibilities

Editorial Duties

• Create and implement print and digital strategies for Haute Couture, Women’s RTW, Accessories, and Baby Dior, including new product launches and major initiatives, leveraging VIP dressing for placements
• Align strategies with global guidelines and market requirements, coordinating with the Merchandising team
• Secure editorial coverage in key media outlets, monitor ROI
• Build and maintain relationships with editors, stylists, and influencers
• Coordinate with UK editorial requests and liaise with the Paris team
• Distribute press releases across all product categories
• Manage editorial reports and archives

VIP & Events

• Implement press strategies for Dior shows in the UK, managing press, celebrities, and influencers
• Manage media placements, guest invitations, and travel arrangements
• Oversee organization of runway shows, including seating and backstage confirmations
• Attend shows in Paris and manage international and national travel
• Convert dressing opportunities into editorial content
• Develop influencer strategies and identify emerging talent
• Support product launches with cross-departmental collaboration
• Plan and execute PR events worldwide and locally
• Manage budgets and seasonal gifting processes

Sample & Showroom Duties

• Manage press sample orders and stock presentation
• Ensure stock database and contact databases are maintained

Profile

Experience Requirements

• Minimum 7 years in PR & Communications
• At least 5 years in UK Press industry managing relationships with media and influencers
• Excellent writing, organizational, negotiation, and relationship skills
• Strong knowledge of fashion trends, industry, and retail
• Proactive team player with initiative
• Ability to multitask under tight deadlines
• Proficiency in Microsoft Office and PR management software (Launchmetrics, Lefty, Cision)
• Excellent communication skills
• Understanding of UK media and retail landscape
• Administrative experience and attention to detail