Head of Brand

Pivotal London; Wealden; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a dynamic and purpose-driven company as the Head of Brand, where you will lead innovative marketing strategies to elevate a wellness brand. This role offers the chance to shape brand identity and drive impactful campaigns across the UK and beyond. Collaborate with international teams, manage a creative group, and ensure brand consistency while contributing to a mission of sustainability and wellness. If you are a strategic thinker with a passion for storytelling and an eye for aesthetics, this is the perfect opportunity to make a significant impact in a fast-growing environment.

Benefits

Discretionary performance bonus

Health and wellness benefits

Flexible working options

Continuous training & development

50% discount on products

25 days annual leave plus bank holidays

Wellbeing day off

Access to financial wellbeing advice

Ergonomic office setup

Social events and team-building activities

Qualifications

• Proven track record in growing brands in wellness or beauty sectors.
• Experience in leading successful marketing campaigns and product launches.

Responsibilities

• Own the UK marketing strategy and execution across campaigns.
• Lead the marketing calendar and align cross-functional teams.

Skills

Brand Strategy

Content Creation

Digital Marketing

Project Management

Social Media Marketing

Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

Email Marketing Platforms

Social Media Management Tools

Job description

HEAD OF BRAND

ABOUT US

Pivotal London is proud to have partnered with Ancient + Brave, a mission driven wellness brand, founded in 2018 by Kate Prince who saw a gap in the market for sustainable products which support women’s health and wellness. From the start Kate wanted the company to be unique, creating innovative formulas with targeted health benefits. The elements of daily ritual and ancestral health are integral to the brand.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental impact. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies - our brand has developed an incredible following and following investment from Piper, is ready to scale in the UK and internationally.

Want to be a part of a team that’s shaping the future of health and wellbeing?

We'd love to have you!

THE ROLE

We are growing rapidly across the UK, US, and Europe – and are looking for a creative and strategic Head of Brand to help elevate our story, strengthen our identity, and lead standout brand campaigns across regions.

As Head of Brand, you will take the lead on all brand marketing activity in the UK and play a key supporting role in launching and growing Ancient + Brave in the US and European markets.

You’ll be responsible for translating our brand positioning into compelling, strategic marketing plans — bringing new products to life, driving awareness, and strengthening loyalty through content, campaigns, and creative storytelling. You’ll also lead our brand and product marketing calendar and oversee execution across paid media, organic social, content, and email.

Reporting to the Chief Marketing Officer, this role is a unique opportunity to shape a bold, purpose-driven brand at an exciting stage of international growth.

KEY RESPONSIBILITIES

Reporting to the Chief Marketing Office you will:

+ UK Brand Lead: Own the UK marketing strategy and execution across campaigns, product launches, brand activations, and content – ensuring we build equity, drive awareness, and deepen customer connection.

+ Global Brand Support: Partner closely with the Head of Marketing in the US and European teams to support international brand campaigns and ensure global brand consistency.

+ Campaign & Launch Leadership: Lead the annual and quarterly marketing calendar – aligning cross-functional teams on timings, deliverables, and execution for all product and brand moments.

+ Content Oversight: Oversee the development of multi-channel content, ensuring brand storytelling is strong, aligned to positioning, and relevant to each stage of the customer journey.

+ Performance Collaboration: Work closely with the digital and paid media teams to align brand goals with performance marketing strategies – across paid social, search, and influencer.

+ Team Leadership: Manage and mentor a growing team of brand creatives, copywriters, freelancers and agencies – ensuring output is high-quality and brand-aligned.

+ Brand Guardian: Ensure consistent application of tone of voice, messaging, visual identity and values across all touchpoints, internally and externally.

WHO YOU ARE

+ Proven track record in successfully growing and scaling brands in relevant international markets within wellness, lifestyle, or beauty.

+ Proven experience in developing and executing successful brand campaigns and product launches.

+ Deep understanding of content creation, social media (paid and organic), email, and digital marketing fundamentals.

+ Excellent project management and leadership skills — confident leading calendars, workflows, and teams.

+ A creative thinker with a sharp eye for storytelling, aesthetics, and emerging trends.

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:

+ Highly self-motivated with an ability to take initiative and run with it.

+ Solution focused with a ‘can-do’ attitude and a strong work ethic.

+ Known for having a positive outlook and a growth mindset.

+ A collaborative team player who also excels in independent settings.

+ Exceptional communicator, able to convey information clearly and concisely.

+ Entrepreneurial and commercially minded.

+ Able and willing to work in a fast paced scale-up environment - an ability to effectively prioritise will be key.

+ Passionate about doing greater good and the future we’re building - we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices.

WHY JOIN US

• Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.
• At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.
• We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).
• We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).
• Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.
• Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.
• In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.
• We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.

An important note on our ways of working…

As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our office (a beautiful old mill situated in East Sussex) an inviting and friendly environment for all of our team members and we expect most new joiners to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.