Senior Digital Marketing Executive - Hybrid

Kendamil (Kendal Nutricare); London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Kendamil, a leading infant nutrition brand, is seeking a Senior Digital Marketing Executive to enhance their digital acquisition efforts. The role involves managing ad campaigns, optimizing performance, and collaborating with a talented marketing team. This hybrid position offers a competitive salary and benefits, including generous holiday and health plans.

Benefits

33 days holiday

Pension Scheme

Free health cash plan

Free Gym Membership

Life Assurance

EAP Programme

Employee Referral Scheme

Qualifications

• 3+ years of experience in growth/performance marketing or eCommerce.
• Proven in-platform management experience of key eCommerce marketing channels.
• Ability to leverage analytics for campaign optimisation.

Responsibilities

• Manage and optimise paid media campaigns across multiple platforms.
• Monitor key metrics and refine strategies to improve results.
• Collaborate with internal teams to develop high-performing ad creatives.

Skills

Data-driven mindset

Collaboration

Communication

Job description

Full Job Description

Senior Digital Marketing Executive

£40,000 per annum

Hybrid - London

About us:

We are a rapid-growth scale-up disrupting the infant nutrition space through our award-winning brand Kendamil – the only infant milk made in Britain, proudly used by the British Royal Family and uniquely crafted locally using British organic full cream milk, without the nasties.

Our company, Kendal Nutricare, is a global 200+ person team passionate about giving children a better start to life. We’re proud to be a Queens’ Award-winning business and to be ranked by the Financial Times as one of Europe’s 1000 Fastest Growing Companies in 2020.

We’re on an exciting path – join us!

The role:

As a Senior Digital Marketing Executive, you will play a key role in scaling Kendamil’s digital acquisition efforts through paid media and performance marketing while supporting eCommerce operations. You’ll be hands-on in managing ad campaigns, working to optimise performance across platforms, and driving customer acquisition, while working alongside a talented marketing team.

This is a full-time hybrid role with two required WeWork days per week in London. You will report to our Head of Growth.

What you’ll be doing:

1. Paid Media Management: Launch, optimise, and scale paid campaigns across Meta, Google, Amazon, and other paid channels, ensuring strong ROI and customer acquisition.
2. Performance Analysis: Monitor key metrics (CAC, ROAS, LTV) and continuously refine strategies to improve results.
3. Creative & Messaging Strategy: Work with internal teams to develop high-performing ad creatives and messaging for different audiences.
4. Campaign Execution: Own the end-to-end setup, management, and reporting of digital marketing campaigns.
5. Testing & Optimisation: Run A/B tests on creatives, landing pages, and audience segments to maximise performance.
6. Budget & Forecasting: Assist in budget allocation, ensuring effective ad spend across channels.
7. eCommerce Support: Work with the eCommerce team to ensure seamless customer journeys, optimised checkout experiences, and strong retention strategies.
8. Collaboration: Work closely with the creative, eCommerce, and CRM teams to ensure campaigns align with broader growth objectives.
9. CRM & Retention Programs: Assist on CRM and retention programmes, tailored to Kendamil’s unique audience, driving brand loyalty and lifetime value with personalised communication strategies.

What you’ll need:

• 3+ years of experience in growth/performance marketing or eCommerce, with a strong focus on digital operations and acquisition marketing.
• Proven in-platform management experience of key eCommerce marketing channels.
• A data-driven mindset with the ability to leverage analytics for campaign optimisation and growth-focused decision-making.
• Experience coordinating cross-functionally.
• Collaborative and communicative, with a demonstrated ability to work effectively across creative, content, and operational teams.
• A passion for eCommerce, DTC brand growth, and a desire to contribute to a mission-driven company like Kendamil.

What you’ll get from us:

The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.

We offer to all our employees:

• 33 days holiday (incl. bank holidays), pro-rata to start date and FTE.
• Pension Scheme by Aegon, with employer contributions up to 5%.
• Free health cash plan.
• Free Gym Membership*
• Life Assurance at 2 x basic salary after 6 months of service.
• EAP Programme.
• New parents enjoy up to £350 worth of Kendamil products (excluding Stage 1 formula)*.
• Employee Referral Scheme*

*Further details are available from the HR department.

If this sounds like a role for you, apply today or visit our website for more details — we can’t wait to meet you!