Marketing Analyst

My client, a forward-thinking SME in the marketing industry, is seeking a detail-oriented Marketing Analyst to join their team in London. The successful candidate will be responsible for analysing market data, identifying trends, and providing insights to support marketing strategies and decision-making processes. This is a critical role that will help drive data-driven marketing initiatives and optimise campaign performance.

Key Responsibilities:

1. Collect and analyse data from various marketing channels.
2. Generate reports and present findings to the marketing team.
3. Monitor and analyse market trends and competitors’ activities.
4. Provide insights and recommendations based on data analysis to improve marketing strategies.
5. Work with the marketing team to set and track performance metrics for campaigns.

Skills:

1. Strong analytical skills with the ability to interpret complex data sets.
2. Proficiency in analytics and reporting tools (e.g., Google Analytics, Excel, Tableau).
3. Excellent attention to detail and organisational skills.
4. Ability to communicate findings effectively to non-technical stakeholders.
5. Understanding of marketing principles and strategies.

Salary: £30,000 - £45,000 per annum

Job Type: Full-time, Hybrid (3 days in office, 2 days from home)