Digital Consultant

JR United Kingdom; England; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading healthcare services provider is seeking a Digital Strategy Consultant to develop a comprehensive digital strategy. This pivotal role involves collaborating with stakeholders to enhance customer acquisition and optimize digital performance across various channels. The ideal candidate will leverage data to inform decisions and present strategies for approval.

Qualifications

• Experience in digital marketing and strategy development.
• Strong analytical skills to assess performance and optimize strategies.
• Ability to collaborate with various stakeholders.

Responsibilities

• Assess current digital marketing activities and customer engagement tactics.
• Design and articulate an end-to-end digital strategy.
• Define KPIs to track success and inform future iterations.

Skills

Digital marketing

Customer engagement

Data analysis

SEO

Email marketing

Social media

Job description

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We are searching for a Digital Strategy Consultant who will be crucial in driving the development of a comprehensive digital strategy for a newly established healthcare services provider. This role involves working closely with business stakeholders and existing digital teams to define, build, and present a scalable, results-driven digital roadmap aimed at increasing new customer acquisition and optimising performance across all digital channels.

Responsibilities

• Assess the current digital marketing activities and customer engagement tactics in place
• Collaborate with internal teams to understand existing workflows, data sources, and campaign execution
• Design and articulate an end-to-end digital strategy tailored to new customer acquisition
• Evaluate and incorporate key digital channels including email marketing, social media, SEO and website optimisation
• Leverage available customer and market data to inform campaign and engagement decisions
• Identify performance gaps and areas of opportunity across the digital marketing landscape
• Define KPIs to track the success of the digital strategy and inform future iterations
• Present the final strategy to key stakeholders for feedback and approval
• Build a scalable framework that the internal team can maintain and grow over time