Digital Marketing Executive

CMV Group; Leicester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking an experienced Digital Marketing Specialist to enhance their digital presence. This dynamic role involves developing innovative marketing strategies, collaborating with a talented team, and managing campaigns across various platforms. If you're passionate about digital marketing and eager to make a significant impact, this is the perfect opportunity for you. Join a supportive environment where your creativity and expertise will drive business growth and brand awareness. Embrace the chance to work with recognized brands and take your career to the next level.

Benefits

Market-competitive remuneration

Opportunities for travel

Supportive team environment

Company-provided phone

Company-provided laptop

Qualifications

• 3+ years of experience in digital marketing roles.
• Strong knowledge of SEO, PPC, and analytics tools.
• Proficient in content creation and email marketing.

Responsibilities

• Develop and implement digital marketing strategies.
• Collaborate with teams to enhance customer engagement.
• Manage and optimize website content using SEO best practices.

Skills

Digital Marketing Strategy

SEO

PPC

Google Analytics

Content Creation

Email Marketing

Team Collaboration

Project Management

Education

Tertiary studies in Marketing

Communications

Journalism

Public Relations

Tools

Campaign Monitor

Adobe Creative Suite

CMS platforms

Job description

CMV Group, 48 Greenhill Road, Wayville, South Australia, Australia Req #458

About the company

The CMV Group is one of South Australia's largest privately owned businesses, employing over 2,000 employees, predominantly across South Australia and Victoria. The Group operates some of the most progressive franchises within the automotive and agricultural industries, including CMI Toyota, Mercedes-Benz Adelaide, Lexus of Adelaide, South Central Trucks, and CMV Truck and Bus. At CMV, we believe our people are our most important assets.

Who is CMV?

The CMV Group is one of Australia’s largest privately owned automotive groups, employing more than 2,000 people, mainly in South Australia and Victoria. It operates leading franchises in the light and heavy-duty automotive sectors, including CMI Toyota, Lexus of Adelaide, South Central Truck & Bus (Volvo, Mack & UD), and CMV Truck Centre (Kenworth & DAF). At CMV Group, we believe our people are our greatest asset.

About the role

Thanks to continued growth, we have an exciting opportunity for an experienced Digital Marketing Specialist to join the CMV Group in this newly created role. In this hands-on position, you will work closely with the Digital Marketing Manager and the broader marketing team across South Australia and Victoria to develop and implement innovative digital marketing strategies across our diverse range of businesses. Your role will be key in enhancing brand awareness, increasing website traffic, and generating leads and customers across various digital platforms.

We are a forward-thinking company dedicated to strengthening our digital presence and driving business growth. If you are passionate about digital marketing and eager to make an impact, we want to hear from you!

Key requirements of the Role

1. Develop Strategies: Create compelling digital strategies and implement them across multiple platforms to boost customer engagement, retention, and business growth.
2. Team Collaboration: Collaborate with the marketing team to develop and execute digital initiatives that improve retention, conversion rates, and user experience.
3. Campaign Execution: Work with Marketing Executives to develop, execute, and analyze paid campaigns, ensuring optimal impact within budget.
4. Website Maintenance: Partner with Digital Marketing Coordinators to create, update, and optimize website content using SEO best practices.
5. EDM Communications: Assist in creating email campaigns and develop internal and external communications, monitoring results for continuous improvement.
6. SEO/SEM Management: Collaborate with agencies to develop and oversee SEO and SEM strategies, providing performance reports regularly.
7. Trend Monitoring: Keep abreast of industry trends and implement necessary changes to stay competitive.
8. Content Creation: Work with stakeholders to produce engaging digital content.
9. Project Management: Manage projects efficiently, ensuring deadlines are met and deliverables are achieved.

Skills / Experience and Qualifications

1. Completed tertiary studies in Marketing, Communications, Journalism, or PR.
2. At least 3 years’ experience in a similar digital marketing role.
3. Knowledge of SEO, PPC, Google Analytics, and social media advertising best practices.
4. Extensive experience with Campaign Monitor or similar EDM software, with a strong understanding of best practices.
5. Proven ability to develop, capture, and execute content across digital channels.
6. Experience with various CMS platforms and understanding of website design and content optimization.
7. Experience with Adobe Creative Suite is desirable.
8. Excellent verbal and written communication skills, with a flair for writing.
9. Strong team collaboration skills.
10. Creative mindset with innovative thinking abilities.

What we Offer

1. Market-competitive remuneration.
2. Opportunities for travel.
3. Supportive team environment.
4. Long-standing, well-established business group.
5. Work with internationally recognized brands.
6. Company-provided phone and laptop.

HOW TO APPLY

If you seek more responsibility, a challenging and meaningful role, or wish to advance your marketing career, submit your CV and cover letter now!

We thank all applicants for their interest; only shortlisted candidates will be contacted.

If you possess the skills and experience to contribute to our team, please apply by submitting your cover letter and resume.

Current CMV employees should apply via the internal career site.

Note

By clicking "Apply now," you will be directed to the company's career portal to create an account or log in to complete your application. Thank you for your interest.