Lippincott - Senior Marketing Specialist

Marsh & McLennan Companies; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

Lippincott - Senior Marketing Specialist

Company:

Lippincott

Description:

At Lippincott, the Marketing team directly influences strategy and business development while driving global brand building efforts for the firm. As the Senior Marketing Specialist, you will work across a spectrum of marketing activities to build Lippincott’s brand profile and attract clients.

Based in London, you will be part of the global Marketing team supporting campaigns, digital marketing, and events. In your role, you will focus on leading the execution of marketing efforts for our business in Europe and the Middle East. The role is fast-paced, multi-faceted and an opportunity to work alongside some of the brightest and most creative minds in the industry.

You consider yourself:

1. A self-starter, eager to learn and grow in your career as a marketing professional.
2. A proactive problem solver, working resourcefully to find solutions and get things done.
3. Someone who communicates with impact, a particularly strong writer.
4. Organized and capable, action-oriented and comfortable with task ownership to get results and achieve goals.
5. Excited to work at the intersection of creativity and strategy, flexing your creative muscles while helping us hit our firm goals.

In your day-to-day, you will:

1. Develop digital content for the EMEA region to enhance prospect outreach and drive engagement and awareness (70%)
2. Support Partners and Sr. Partners in writing articles, thought pieces, landing pages and case studies for our website, LinkedIn and industry media.
3. Draft content to send to prospects based on insights gathered from conversations with Partners and Senior Partners.
4. Liaise with and brief in-house Design team members assigned to support marketing initiatives; ensure initiatives stay on track and are delivered on time.
5. Work with Partners and Senior Partners to develop and execute on a direct messaging strategy to effectively engage prospects via LinkedIn.
6. Optimize web content for EMEA and enhance SEO for Lippincott in the region.
7. Additional support of the broader Marketing function and Business Development (20%)
8. Develop compelling branded communications to support pitching, recruiting, and engaging with our target market (particularly C-Suite executives at large multi-nationals).
9. Develop snappy social media copy and messaging for case launches, events, thought leadership, and more.
10. Conduct community management across social media platforms with the goal of increasing followership and engagement.
11. Drive measurement and reporting across digital channels and develop recommendations for optimizing content, campaigns and approach.
12. Conduct market scanning to identify potential business development opportunities as needed.
13. Own the planning and organization of Lippincott-hosted client events for the EMEA region (10%)
14. Execute against EMEA marketing events calendar (scout venues, organize and coordinate event logistics, etc.), primarily in London and Dubai.
15. Support the development of occasional creative marketing programs, events, and experiences (exhibitions, private dinners, industry-wide activations etc.) that drive awareness for the firm and generate growth opportunities for the EMEA region.

Who you are:

Knowledgeable

1. At least 4 years of relevant experience in marketing, preferably at a professional services firm.
2. Outstanding writing and editing skills.
3. Significant hands-on experience with social media platforms, specifically LinkedIn.
4. Strong interpersonal skills, and the ability to communicate effectively at all levels.
5. Excellent organization and time management skills with the ability to multi-task.
6. A bachelor’s degree.

Passionate and motivated

1. A self-starter, bringing optimism and a collaborative spirit to ambiguous environments.
2. A compulsion to stay organized, achieve goals, take action and get results.
3. Creative persuasion balanced by logical thinking.
4. Desire to proactively seek constructive feedback and input to develop your skills.
5. Appreciation of brand, design and creativity.

About Lippincott

We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences.

We recognize the benefits of flexibility but also value the interactions that happen when we come together. In our hybrid working model, the expectation is that employees will be spending at least half of their time (50%) in their local office each month.

Who We Are, Together…

We embody key values that drive our culture. We demand better, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day. We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing. We act with passion, intention, and goodwill while building on and elevating everyone’s contributions and sharing in our collective success.

We want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion, diversity and belonging. We seek the best and brightest ideas from a diverse representation of backgrounds and experiences because we know that’s what it takes to continuously push the boundaries, solve our clients’ most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say “yes, and!” and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.

Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace of which we can all be proud.