Programmatic Manager

Zenith; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups.

Overview

ABOUT THE CLIENT

Philip Morris International (PMI) is a company in the midst of transformation. Originally founded in 1847, PMI is building its future on replacing cigarettes with smoke-free products that, while not risk-free, are a better alternative than cigarette smoking. It's the biggest shift in PMI's history. Led by science and innovation, PMI is looking to achieve their vision of a smoke-free future, faster. As PMI's recently appointed agency of record, we are excited to help PMI on their transformational journey.

ABOUT THE ROLE

The focus in the role is on Duty Free activity for PMI. Driving best in class planning, activation, and execution in partnership with the Programmatic and Account teams. This role sits at a cross-section between Global Planning and Strategy and Local Planning and Activation and offers an exciting opportunity.

You will work closely with various teams and stakeholders, providing you the opportunity to learn across agency functions and be part of multiple exciting digital projects. You will own the Duty Free remit and drive growth.

Responsibilities

ABOUT THE WORK

Planning & Strategy

1. Support the Global Account Director in the creation of yearly Duty-Free strategy
2. Create and update global media plans
3. Work with media partners and internal teams on activating media plans globally
4. Develop and present PCA's
5. Source new media partners to expand PMI Duty Free's remit
6. Manage strategic workstreams including test and learn and manage our strategic partnerships to maximize results
7. Understand and communicate our programmatic value proposition, technology, and processes
8. Oversee client portfolio including communication, campaign setup, troubleshooting, and reporting

Client Servicing & Management

1. Support management of key client stakeholders across digital tasks and workstreams
2. Develop relationships with internal stakeholders to be a key point of reference on the PMI Duty Free team
3. Manage media owner relationships
4. Be the go-to person for guidance & support for Duty Free offerings from PMI
5. Own and oversee the finance process, ensuring accurate and timely booking, reconciliation and issue resolution

Qualifications

WHAT YOU NEED TO SUCCEED

• Strong Programmatic knowledge and skills in major DSPs (i.e. Google's DV360, Amazon AAP, Tradedesk) and extensive knowledge of the RTB and wider programmatic landscape
• Media planning and RTB preparation experience
• Good writing skills and comfortable presenting and communicating
• Processes driven and driving best practice
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Keen attention to detail and an analytical approach to achieving objectives
• Strong analytical mindset and ability to pull insights from data
• Project management and communication skills to engage with multiple stakeholders
• Highly organized with examples of delivering projects in a timely manner
• Ability to meet deadlines in a fast-paced environment while ensuring high standards of work
• Evidence of being solution-driven and innovative

Additional Information

Zenith International has fantastic benefits on offer to all employees. In addition to the classics, pension, life assurance, private medical and income protection plans, we also offer:

• WORK YOUR WORLD: Opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to focus on well-being and self-care.
• HELP@HAND BENEFITS: 24/7 helpline for personal and professional support, access to remote GPs, mental health support and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: 26 weeks of full pay for family milestones including maternity, adoption, surrogacy, and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: An additional day off for your birthday from your first day of employment.
• GREAT LOCAL DISCOUNTS: Membership discounts with local restaurants and retailers.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and committed to providing a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner.