Senior Associate, EMEA Field Marketing

BNY Mellon; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

BNY Mellon is seeking a Senior Associate for EMEA Field Marketing to join their Client Marketing team in London. This hybrid role focuses on program coordination, performance tracking, and data analysis to drive growth in key markets. The ideal candidate will have relevant marketing experience and strong organizational skills, contributing to impactful marketing strategies in a collaborative environment.

Benefits

Flexible global resources and tools

Generous paid leaves including volunteer time

Qualifications

• Relevant experience in marketing and program management, ideally in B2B financial services.
• Excellent organizational and project management skills.
• Ability to communicate effectively in a global environment.

Responsibilities

• Assist in planning and executing marketing programs for client segments.
• Conduct research on customer segments and industry trends.
• Act as a liaison between the Field Marketing team and other departments.

Skills

Organizational skills

Project management

Communication

Problem-solving

Job description

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At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We're seeking a future team member for the role of Senior Associate, EMEA Field Marketing to join our Client Marketing team. This hybrid role is located in London (4 Days in office.)

The Field Marketing Program and Performance Associate will play a key role in supporting marketing programs targeted at driving growth in our focus markets around the globe. This position focuses on program coordination, performance tracking, and data analysis to ensure campaigns achieve desired outcomes. The ideal candidate is detail-oriented, data-driven, and eager to learn the ins and outs of field and client marketing in B2B financial services.

In this role, you'll make an impact in the following ways:

• Program Coordination & Support
  • Assist in planning, coordinating, and executing marketing programs targeted at specific client segments and regions
  • Collaborate with cross-functional teams, including content, digital, product and commercial teams to ensure timely and effective program execution.
  • Support the creation of marketing assets such as email templates, landing pages, and digital ads, ensuring they align with program objectives, target audience and segment needs.
  • Partner with Market Research & Analytics team to prepare and present weekly, monthly, and ad hoc performance reports, summarizing insights and identifying trends to share with stakeholders.
  • Ensure data integrity and accuracy in all reporting efforts, maintaining organized documentation for reference.
• Market & Segment Research
  • Conduct research on customer segments, geographic growth markets, industry trends, and competitor activities to support marketing strategy development.
  • Assist in updating and understanding customer personas and segment profiles based on data analysis and industry research.
  • Gather feedback from the commercial team on program performance and insights from customer interactions to inform future initiatives.
• Collaboration & Communication
  • Act as a liaison between the Field Marketing team and other departments, ensuring smooth collaboration and information sharing.
  • Coordinate with external vendors and agencies as needed to support program initiatives.
  • Maintain clear and consistent communication with team members, sharing updates on program progress and performance.

To be successful in this role, we're seeking the following:

• Relevant years of experience in marketing and program management, ideally within a B2B, financial services or agency context (internship experience accepted).
• Excellent organizational and project management skills with attention to detail.
• Ability to communicate effectively and work collaboratively with cross-functional teams in a fast-paced, global environment.
• A deep appreciation for cultural and social nuances, and a willingness to understand different ways of working around the globe.
• A proactive, problem-solving mindset, with a willingness to learn and adapt to new tools and processes.

At BNY, our culture speaks for itself. Here's a few of our awards:

• America's Most Innovative Companies, Fortune, 2024
• World's Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
• "Most Just Companies", Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg's Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.