Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract)

TN United Kingdom; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the insurance and asset management sector is seeking a Senior Marketing Manager to enhance lead management processes and drive revenue growth. This role focuses on data-driven strategies, optimizing marketing automation, and improving customer experience. The ideal candidate will have a strong background in marketing analytics and proven success in scaling lead generation efforts. Join a dynamic team dedicated to making a positive impact through innovative marketing solutions.

Benefits

Hybrid work

Health benefits

Environmental initiatives

Qualifications

• Proficiency in marketing automation, CRM, and analytics.
• Strong organizational skills for managing multiple projects.
• Ability to interpret data and generate insights.

Responsibilities

• Manage and optimize lead management processes.
• Develop and execute lead nurturing and contact strategies.
• Analyze marketing initiatives' performance across channels.

Skills

Analytical Skills

Communication Skills

Project Management

Attention to Detail

Education

Degree in Statistics

Degree in Mathematics

Degree in Science

Tools

Oracle Eloqua

Salesforce CRM

SQL

Python

R

Databricks

Microsoft Azure

Job description

Social network you want to login/join with:

Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract), London

Client:

AXA Group

Location:

London, United Kingdom

Job Category:

Other

EU work permit required: Yes

Job Reference:

67770a296817

Job Views:

3

Posted:

15.05.2025

Expiry Date:

29.06.2025

Job Description:

We are seeking a data-driven Senior Marketer to manage and optimise our lead management processes, enhance conversion rates and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys.

Reporting to the Global Head of Marketing Operations, this role will focus on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, showing marketing campaign results in data visualisation tools/dashboards, and ensuring seamless MQL handoffs between marketing and sales.

The role will also undertake analyses, including deep dives into datasets and cross-channel data analytics, to explain and predict customer behaviour and deliver actionable insights, which will improve customer experience, refine marketing activities, and drive business growth.

Given the potential merger with another asset manager, this role will be key in aligning marketing automation, campaign tools, and analytics.

The ideal candidate needs deep expertise in marketing automation, CRM systems, and marketing analytics, with a proven track record of scaling lead generation and integrated campaigns.

Discover your opportunity

• Implement end-to-end lead management strategy to improve conversion rates and pipeline velocity, including:

o Refining lead scoring models in collaboration with Sales, Regional and Global Marketers, Technology, and Data Engineers to ensure high-quality lead delivery.

o Monitoring and reporting on lead lifecycle metrics (CTR, conversion rates, ROI) across marketing touchpoints.

• Develop nurture campaigns and contact strategies across email, events, and web, in collaboration with Content, Regional, and Global Marketing teams.
• Optimize marketing automation (Oracle Eloqua) templates and ensure seamless integration with CRM (Salesforce) for accurate lead tracking.
• Partner with Sales and Marketing to align on lead definitions, SLAs, and feedback loops.
• Drive best practices in campaign data management across global and local marketing. Develop methodologies to evaluate campaigns and display results in dashboards and visualisation tools.
• Provide data planning support for campaign cycles and deliver actionable insights through reporting and dashboards.
• Conduct A/B testing to improve campaign performance and lead quality.
• Analyze marketing initiatives' performance across channels and platforms, sharing insights with senior management and stakeholders.

We seek a data-driven Senior Marketer to manage lead processes, analyze campaigns, and support business growth.

Reporting to the Global Head of Marketing Operations, this role involves developing lead strategies, improving scoring, visualizing results, and ensuring smooth MQL handoffs.

The role also includes deep data analysis to understand customer behaviour and enhance marketing effectiveness, especially during potential organizational mergers.

The candidate should have expertise in marketing automation, CRM, and analytics, with a successful history in lead generation and campaign management.

Your Profile

Share your expertise

Required Skills & Qualifications:

• Technical Expertise: Proficiency in Oracle Eloqua, Salesforce CRM, and SQL, Python, or R for data analysis.
• Analytical Skills: Ability to interpret data and generate insights.
• Project Management: Strong organizational skills for managing multiple projects.
• Communication Skills: Excellent written and verbal communication for cross-team collaboration.
• Technical Knowledge: Understanding of ETL, API integrations, and database structures.
• Attention to Detail: Precision in data and campaign execution.

Desirable Qualifications:

• Industry Experience: B2B marketing within Asset or Investment Management sectors.
• Technical Skills: Experience with Big Data Platforms (Databricks) and Microsoft Azure.
• Regulatory Knowledge: Familiarity with GDPR and data regulations.
• Education: Degree in Statistics, Mathematics, Science, or related fields.
• Digital Analytics: Experience in digital marketing analytics.

About AXA

AXA Group is a global leader in insurance and asset management, with 160,000 employees serving 105 million customers across 62 countries.

We protect and advise our clients through insurance, protection, savings, and asset management products and services.

Our mission: To act for human progress by protecting what matters.

Our values: Customer first, Integrity, Courage, and One AXA.

About the Entity

AXA IM invests with a purpose to make the world better, with a conviction-led approach across various asset classes, managing over €887 billion in assets.

AXA IM is an Equal Opportunity Employer, encouraging candidates with disabilities or protected characteristics to apply, providing reasonable accommodations during the application process.

What We Offer

We offer an environment for growth, flexibility, diversity, and societal contribution, including benefits like hybrid work, health benefits, and environmental initiatives like planting a tree upon your arrival.