Personalisation Manager

Match Digital; London; Hybrid; GBP 55,000 - 65,000; Full time

Job description

Personalisation Manager

London

£55,000 – £65,000 + benefits

Our client

Over the past few years, we’ve scaled the global Customer Experience Centre (a hybrid startup-consultancy) in one of the world’s most powerful brands.

The Data & Analytics & Reporting team drives value generated by millions of customer interactions across 110 countries. The team helps global markets to imagine, deliver and run personalised experiences.

With over 150,000 employees spread across almost 200 countries, our client has innovation at their core and is proud to be building products and services that leave a positive and sustainable impact on society, the environment and in education.

They are an organisation that enrich lives with a cross-functional, international environment built upon transparency and empathy. With almost 40 nationalities in the UK HQ, they embrace diversity and encourage applications from mixed backgrounds, genders, nationalities, ages and lifestyles – seeking to learn from these different perspectives.

The role

The Personalisation Manager will support the definition of the personalisation strategy and market roadmaps, advising on how to build or buy AI & Analytics solutions, and supporting with the design of content and journey navigation tools.

What will this involve?

• Lead on the build of personalisation and recommendation models that enhance customer experience (CX).
• Help design a reliable, secure, scalable platform that allows Data Scientists to bring machine learning models to production.
• Drive the optimisation of performance analyses, landing page testing and funnel optimisation.
• Act as a bridge across teams, fostering an environment that allows for strong working relationships, trust and partnership towards a common goal.
• Advise and educate global markets on experimentation and personalisation best practices.
• Design experiments to quantify performance of models and product.
• Work with big data, using data science techniques and alongside engineers to define data pipeline needs.

We would like you to have

• Experience with Personalisation and Experimentation solutions is essential, preferably in a retail, ecommerce or multi-channel environment.
• The ability to understand stakeholder requirements, desired outcomes and setting performance KPIs that develop a robust plan for customer personalisation and recommendations.
• Understanding of Next Best Action models and solutions, and a broad understanding of how Data Science integrates into the wider tech stack.
• Experience in digital customer experience or digital marketing.
• Knowledge of A/B testing best practices, including processes, capabilities and tools.
• An innovative, problem-solving and solutions-oriented mindset.
• Knowledge of Adobe Analytics and Adobe Target is a plus but not essential.

The perks

• The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme.
• A flexible working environment and the ability to work from home / flexible hours.
• Private healthcare and private dental insurance.
• Competitive pension, 26 days holiday (excluding bank holidays).
• Car lease scheme, season ticket loan and cycle to work schemes.