Product Marketing Executive

JR United Kingdom; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading online casino and bingo brand is seeking a Product Marketing Executive to enhance player engagement and support marketing efforts. This role involves managing bingo content, executing promotional campaigns, and collaborating with various teams to ensure a seamless customer experience. Ideal candidates will have experience in the online gambling industry and a strong understanding of player behavior and marketing strategies.

Qualifications

• Proven experience in online bingo or iGaming.
• Hands-on experience managing promotional campaigns.

Responsibilities

• Manage bingo-related content and schedules.
• Execute promotional campaigns and monitor performance.
• Support Product Marketing Managers with campaign coordination.

Skills

Player engagement

Promotional campaign management

Collaboration

Job description

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An award-winning, cutting-edge, and innovative online casino and bingo brand is expanding and seeking an experienced Product Marketing Exec (Bingo & Gamification) to support their brand’s growth across key markets.

Role Purpose:

The Product Marketing Executive is primarily responsible for supporting the day-to-day operations, promotions, and marketing of the online bingo product. This role involves optimising player engagement, executing promotional campaigns, and ensuring a seamless customer experience. The ideal candidate will have a strong understanding of the online bingo industry, player behaviour, and marketing strategies. Additionally, this role will support the Product Marketing Managers in the creation and execution of product marketing and gamification campaigns.

Key Responsibilities:

Bingo

• Manage and update bingo-related content on the website and mobile platforms.
• Bingo Schedule management – Create games and implement and optimise bingo schedules ensuring a balanced and engaging bingo experience.
• Bingo CRM cycle management (min 2 bespoke bingo offer and info mailers per month)
• Create bingo pop-ups, manage in-client banners creation and implementation
• Free ticket management
• Monitor the performance of bingo rooms, promotions, and new product features.
• Work closely with CRM and marketing teams to enhance player engagement.
• Ensure all bingo promotions align with regulatory and compliance standards.

Gamification

• Support with Free to Play game set ups, segmentation and maintenance of the campaigns
• Support game testing Marketing Campaign coordination
• Assist the Product marketing managers with campaign coordination, briefs, compliance approvals
• Promotions execution – ensuring all terms and conditions, promotional information, copy, designs are created and delivered.

Requirements:

• Proven experience in online bingo, iGaming, or a similar role within the online gambling industry.
• Background in Gaming Operations, Promotions, or Marketing.
• Hands-on experience managing promotional campaigns, with the ability to demonstrate successful collaboration across multiple teams (Design, Copy, CRM, Compliance, Marketing, and Brand).

Preferred:

• 2-3+ years of experience in the iGaming industry
• Experience with the industry leading bingo software platform
• Strong understanding of bingo game mechanics, platforms, player psychology, and industry trends.
• Experience in Online Bingo-Specific promotions and marketing
• Knowledge of regulatory requirements in key iGaming markets (UKGC, etc.)

If thats you, then dont miss this opportunity and Apply now!