Director of Sales (Group)

Windmill Village Hotel, Golf Club & Spa; Coventry; On-site; GBP 125,000 - 150,000; Full time

Job description

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We have an exciting opportunity for an experienced Group Director of Sales to join our group of hotels; namely the Windmill Village Hotel, Golf Club & Spa and the Best Western Plus Manor Hotel.

As our Group Director of Sales, your main responsibilities will be to develop new business opportunities whilst maintaining the growth of all existing business. You will build and develop relationships within the corporate and MICE sectors and create and implement marketing and sales strategies.

You must have experience in a similar environment with the knowledge and confidence to deliver the role described below, combined with strong commercial awareness, results-driven mindset, and the ability to make key commercial decisions.

Key responsibilities for the Director of Sales are:

1. Be responsible for identifying channels for targeting new customers, stealing share from competitors, raising awareness of the hotels, and increasing revenues.
2. Develop sales strategies that generate consistent year-on-year growth.
3. Oversee all new business brought into the hotel as well as potential new leads for them to follow up.
4. Achieve set Revenue Targets for Business (e.g., conversion ratio) as agreed and set out in the Sales Activity Plan.
5. Partner across all departments to support the team in consistent execution of all systems and processes to deliver products and services to the company’s diverse brand standards.
6. Market a multi-product business line (accommodation, food and beverage, golf and leisure, and special events) to disparate guest profiles (corporate, tourist, and local).
7. Establish, maintain, and develop relationships with new clients.
8. Establish, maintain, and develop interactive customer/agent relations and be aware of any possible future requirements.
9. Foster an environment of customer service in which all team members put the guest first in every situation.
10. Support with initiative and commitment the overall objectives of the business in terms of revenues, costs, and teamwork, whilst developing personal competency levels.

Desired attributes for the Director of Sales include:

• Well organized and structured in your approach.
• Confident personality with presence.
• Forward-thinking.
• Experience working within a hotel or similar operation, ideally in a 4-star environment.
• Smart and professional in appearance with a 'can do' attitude and excellent communication skills.