Head of B2C Marketing

Bright Horizons UK; Northampton; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a Head of B2C Marketing to lead innovative strategies that enhance brand reputation and drive customer engagement. This role offers the opportunity to work collaboratively across teams to develop impactful marketing campaigns and ensure exceptional customer experiences. With a commitment to flexibility and well-being, this position provides a unique chance to make a significant impact in the childcare sector while enjoying a range of benefits. If you are a strategic thinker with a passion for marketing and leadership, this is the perfect opportunity for you.

Benefits

Flexible working

Discounted childcare

Quarterly Employee Appreciation Weeks

Annual gala award evening

Discounts on retailers and services

Wellbeing resources

Qualifications

• Experience in strategic marketing management and campaign implementation.
• Strong understanding of CRM platforms and multi-channel marketing.

Responsibilities

• Develop and implement marketing strategies for parent recruitment.
• Lead audience-specific marketing plans and oversee campaign execution.

Skills

Strategic Marketing Management

Campaign Development

CRM Platforms

People Management

Data Analysis

Communication Skills

Education

Degree in a relevant subject

Professional marketing qualification

Job description

Job Title: Head of B2C Marketing

Reports to: Director of Marketing

Contract Type: Permanent / Full-time /Hybrid

Travel: Ability to travel within the UK and flexibility to work from home or regional offices - Northampton London and Manchester.

Salary: £DOE plus car allowance

Closing Date: 28th February 2025

Purpose

• To work in partnership with nursery operations to drive enrolment and retention of our nursery customers, leading to income growth and increased brand reputation at national and local levels.

• To deliver outstanding experiences for all our potential nursery customers by integrating lead generation with purposeful and proactive enquiry management.

• To deliver exceptional brand experiences and communications by working collaboratively across the wider marketing teams.

• To position Bright Horizons as a leader in its sector through customer-first and digitally enhanced strategies.

What We Can Offer You

Our benefits include but are not limited to.

Flexible working and holiday entitlements

Discounted childcare in one of our nurseries

Quarterly Employee Appreciation Weeks

Annual gala award evening

Fantastic range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more

Wide range of wellbeing resources, supporting our teams for the ups and downs of daily life

Why Bright Horizons?

We’ve been voted Great Place to Work for the last 17 consecutive years, as well as being awarded the newly created Great Place for Wellbeing and Great Place for Women 2022.

Our support functions enable our nurseries to deliver the best possible care and education to over 10,000 children across the UK. Through this support, our nurseries can deliver excellence – with 98% of our 300+ portfolio being rated Good or Outstanding by Ofsted.

We’re on a mission to change the future for children, families, and the people we work with, and are committed to progressive working values like flexibility, work-life balance, and wellbeing.

Key Responsibilities

Strategic and Brand Responsibilities

• Develop and implement comprehensive marketing strategies for parent recruitment.

• Lead audience-specific marketing plans, managing internal planning processes.

• Own messaging strategy for lead generation campaigns, ensuring cohesive and impactful outputs.

• Drive advertising campaigns and creative direction to communicate Bright Horizons' brand effectively.

• Design user-friendly customer journeys from awareness to registration, aiming for market leadership in customer experience.

Operational Responsibilities

• Lead national planning frameworks for advertising and lead generation.

• Develop digital and traditional content strategies in line with campaign objectives.

• Oversee creative direction and execution for all campaigns and collateral.

• Ensure brand and campaign messaging is applied consistently across the customer journey.

Customer Experience Management

• Own messaging and infrastructure framework for the entire customer journey.

• Collaborate with marketing teams to shape a multi-channel experience.

• Maintain an up-to-date repository of individual nurseries to enable location specific marketing.

• Lead new openings, ensuring branding and communication drive high registrations.

Marketing Insight and Analysis

• Lead reporting and measurement against KPIs, across the whole customer journey, keeping stakeholders informed and recommending adjustments to strategies to deliver results.

• Work with Research & Insight to develop frameworks to understand and analyse competitors, market and customer needs.

Team Management

• Lead and develop a team of skilled marketing and customer experience managers.

• Demonstrate outstanding people management skills, empowering others to deliver ambitious plans.

Budget Responsibilities

• Allocate and manage a significant budget aligned with strategy development and annual planning.

• Plan budgetary requirements against targets and report on budgetary spend.

Additional Duties

• Deputise for the Marketing Director as required.

• Participate in cross-company working groups related to improvement and transition agendas.

Essential Experience

• Strategic marketing management in a commercial and/or service industry.

• Experience in campaign development and implementation, including research and insight, agency management, and ROI reporting.

• Experience and understanding of CRM platforms

• Leading operational marketing managers for multi-site services and customer journey stages.

• Development and delivery of marketing collateral across all channels and audiences.

• Management of advertising and campaigns under an omni-channel marketing strategy.

• Producing recommendations and reports for senior stakeholders.

• Managing large-scale projects driving innovation, change, or improvements.

• Extensive people management skills in a busy task-oriented environment.

• Excellent communication, influencing, and negotiation skills.

Desirable Experience

• Experience in a relevant industry and understanding of the childcare landscape in the UK.

Qualifications

• Degree in a relevant subject.

• Experience in a similar role.

• UK Driving Licence

• Professional marketing qualification or equivalent experience.

• Membership in a relevant professional body.

Personal Attributes:

• Critical thinker: Able to evaluate information, consider different perspectives, and make informed decisions. Innately curious and committed to delivering optimum solutions to challenges.

• Future focused: Able to manage and prioritise to deliver for the business today and able to set and influence the roadmap for future growth.

• Data-Driven: Able to use data and numerical detail effectively to inform strategy, measure impact, and drive quality.

• Excellent Influencer: Effective communicator (oral and in writing) who can build trust and develop cohesive teams.

• Highly Motivated: Driven to achieve positive impact and meet deadlines.

• Empathetic Leader: Strong empathy, clear expectations, and fair-minded approach.

• High Energy: Thrives in a fast-paced, dynamic environment with a calm approach and ‘can-do’ attitude.

• Empowering Leader: Encourages colleagues to realize their potential and empowers high performers.

Bright Horizons are committed to creating inclusive environments where everyone has a sense of belonging and has the opportunity to contribute and thrive in meaningful and impactful ways. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion, values, and have most of the skills listed, we encourage you to apply – as you may be just what we are looking for! Please note, due to our sector all roles are subject to an Enhanced DBS. Some of our roles require specific qualifications by law, this will be highlighted as essential within the advert.

We look forward to receiving your application!

If you experience any problems, please [e-mail] we will be happy to help.