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- Drive cross-function collaboration between teams, including, including Product Marketing, Content, Creative, and Digital, to ensure alignment and consistency in campaign execution.
- Foster open communication channels within the team, creating a culture of transparency, mutual support, and shared accountability for success.
- Contribute to team knowledge sharing by documenting and sharing best practices, lessons learned, and innovative approaches to campaigns.
- Build strong relationships with local marketing teams, ensuring their insights and feedback are integrated into global strategies while supporting their execution needs.
Your main responsibilities
Mission 1: Global Campaign Strategy and Planning (30%)
- Collaborate with Product Marketing, Content, Events and Digital teams to develop integrated campaign strategies aligned with business objectives.
- Define campaign goals, target audience, messaging frameworks, and channel mix.
- Create project plans with key milestones and owners.
- Partner with regional teams to incorporate local insights and ensure global relevance.
Mission 2: Campaign Management (40%)
- Oversee the execution of global campaigns, ensuring timely delivery of assets and activities across digital, social, email, and other channels.
- Work with the Creative team and agencies to develop and approve campaign materials.
- Manage campaign budgets, ensuring efficient resource allocation and ROI.
Mission 3: Stakeholder Collaboration and Coordination (20%)
- Act as the main point of contact between global and local teams for campaign-related communication.
- Facilitate cross-functional collaboration with the Digital, Marketing Ops, and Creative departments.
- Align campaigns with local market needs while maintaining consistency in global messaging.
Mission 4: Performance Measurement and Optimization (10%)
- Define KPIs and monitor campaign performance using analytics tools.
- Generate post-campaign reports and share actionable insights with stakeholders.
- Recommend and implement improvements to future campaigns based on learnings.
Your future impact:
In 6 months, you will have accomplished:
- Successfully launched a global marketing campaign aligned with business objectives and timelines.
- Established strong working relationships with cross-functional and regional teams, ensuring collaboration and communication.
- Implemented a campaign performance reporting, providing actionable insights and reporting to stakeholders.
- Delivered measurable improvements in campaign execution processes, including streamlining workflows and ensuring on-brand consistency.
And in 1 year, you will have mastered:
- Driving the development and execution of multiple high-impact global campaigns with proven results in ROI and engagement.
- Building a seamless feedback loop between global and local teams, optimizing campaigns for regional relevance.
- Acting as a key driver of marketing excellence, consistently improving quality and alignment with best practices.
- Proactively identifying and implementing innovative strategies to enhance campaign performance and customer engagement.
Skills required:
- 8+ years of experience in campaign management, preferably in a global role.
- Proven track record of managing complex, multi-channel campaigns in B2B environment
- Strong project management skills, including the ability to manage multiple campaigns simultaneously.
- Analytical skills to track and optimize campaign performance.
- Proven ability to influence cross-functional teams and lead without direct authority.
- Capability to inspire and align diverse teams towards shared campaign goals.
- Excellent verbal and written communication skills for stakeholder presentations, creative briefs, and updates.
- Ability to distil complex information into clear, actionable insights for global and local teams.
- Proactive in identifying and addressing potential challenges in campaign execution.
- Strong organizational skills to manage timelines, deliverables, and dependencies effectively.
- A keen eye for ensuring accuracy and consistency in campaign execution.
- Thrives in a fast-paced, dynamic environment.
- Open to feedback and capable of iterating campaigns quickly based on stakeholder input.
It’s a +
- Knowledge of the global cloud market and technologies