Marketing Manager Automations - Maternity Cover - Dunstable

Whitbread - Head Office; Cambridgeshire and Peterborough; On-site; GBP 50,000 - 58,000; Full time

Job summary

A leading company seeks a Marketing Manager for Automations to enhance guest experiences through CRM strategies and campaigns. This role is pivotal in driving engagement and maximizing revenue opportunities. The ideal candidate will implement automated communications and manage lifecycle marketing campaigns, ensuring a seamless customer journey.

Benefits

Annual performance bonus

Individual BUPA healthcare

Discounts on Premier Inn stays

Qualifications

• Experience in designing and implementing CRM workflows.
• Understanding of transactional and service messaging.

Responsibilities

• Develop and execute a CRM strategy to enhance guest experience.
• Design and manage CRM workflows across communication channels.

Skills

CRM strategies

Automations

Tools

CRM platforms

Job description

Marketing Manager Automations - Maternity Cover - Dunstable

Job title: Marketing Manager – Automations (Maternity Cover)

Introduction:

The CRM automations manager is responsible for designing, implementing, and optimizing automated CRM campaigns that will enhance the guest experience, drive engagement throughout the customer lifecycle, and maximize long-term revenue opportunities for Premier Inn.

This role encompasses service emails (e.g., booking confirmation, pre-stay) as well as behavioral triggers and lifecycle messaging.

This position is pivotal in our goal to increase Guest Lifetime Value, as it will be accountable for post-booking upsell/cross-sell efforts and communications designed to drive retention.

Salary:

£50,000 DOE

Location:

Whitbread Court, Dunstable, LU5 5XE. We offer flexible working and require you to be in the office at least 3 days per week.

Why you’ll love it here:

• Bonus: Enjoy an annual Whitbread performance incentive worth up to 30% of base salary
• Healthcare: Individual BUPA healthcare
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our restaurant brands

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you’ll do:

• Develop and execute a CRM strategy that supports the Commercial functions' objectives of increasing guest lifetime value, driving ancillary revenue, and enhancing the guest experience.
• Identify key moments in the customer journey and/or lifetime to implement automated communications.
• Design, implement, and manage CRM workflows and automations across email and other communication channels.
• Develop and execute lifecycle marketing campaigns across different stages of a guest’s interactions, from account creation, through first booking, to loyalty and retention.

What we need:

• CRM strategies and automations
• CRM platforms and workflows
• Delivering automated journeys
• Understanding of transactional and service messaging and how to implement them

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team puts in. Creativity and innovation allow us to elevate our brands, gain new guests, and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, to promoting new launches, B2B collaborations, and digital campaigns, you’ll be using insight, data, and strategy to make our brands stand out.

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We believe that everyone is unique, and there should be no barriers to entry or limits to ambition. We are committed to being an inclusive organization that values diversity and welcomes your application regardless of your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities, and members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use a different LGBTQ+ term) are strongly encouraged to apply. We are open to part-time and flexible working and will support this where possible.