Major Campaigns Lead – Promotions Strategy (UK & Ireland)

Wayfair; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Join a leading eCommerce company as a Major Campaigns Lead, overseeing promotional strategies across the UK and Ireland. You'll manage campaigns from inception to execution, collaborating with various teams to enhance customer experience and drive performance. This role demands a strategic thinker with strong analytical skills and a passion for data-driven decision-making.

Benefits

Wayfair Employee Discount

Private Medical Care

Dental Care

Gym Membership

Tuition Reimbursement

25 Days Starting Holiday

Pension

Cycle to Work scheme

Qualifications

• Experience in analytical, strategic, or commercial roles.
• Strong commercial instincts and business acumen.

Responsibilities

• Lead end-to-end strategy and execution of major campaigns.
• Manage and mentor a team of junior Associates.
• Drive post-campaign reporting and analytics.

Skills

Analytical

Project Management

Communication

Customer-Centric Thinking

Data Analysis

Education

Bachelor’s degree in Business, Marketing, Economics, Engineering

Tools

SQL

Google BigQuery

Job description

Title: Major Campaigns Lead – Promotions Strategy (UK & Ireland)
Location: London Office Based EC1V 7LQ (Hybrid: Mon–Thu in-office, Fri remote)
Working Hours: 40 hours
Benefits: Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more.

Own the Strategy. Lead the Campaign. Deliver Results.

Commercial Strategist meets Marketing Powerhouse Ready to take ownership of Wayfair’s most high-profile events and influence how millions shop for their homes?

Join Wayfair as a Major Campaigns Lead and take the reins of our primary promotional campaigns across the UK and Ireland – from Black Friday to Way Day and everything in between. You’ll lead cross-functional teams, own strategy and execution, and bring your analytical firepower to drive performance across both B2C and B2B platforms.

This role isn’t just about managing campaigns – it’s about transforming them. You'll steer the roadmap, improve the customer experience, and elevate promotional strategy for one of Europe’s fastest-growing eCommerce giants. If you thrive in a data-rich, fast-paced, and collaborative environment – this is the opportunity you’ve been waiting for.

What You’ll Do

• Lead the end-to-end strategy, execution, and continuous optimisation of Wayfair’s major European campaigns (e.g., Black Friday, Way Day) across UK and Ireland
  
  
• Oversee campaign delivery across all touchpoints including product curation, marketing channel alignment, pricing, and tooling enhancements
  
  
• Manage and mentor a small team of junior Associates to deliver high-impact campaigns on a bi-weekly basis
  
  
• Work cross-functionally with Commercial, Marketing, Data Science, and Tech teams to align campaign planning with overarching business objectives
  
  
• Collaborate with North American counterparts to share learnings, iterate on best practices, and elevate global campaign standards
  
  
• Influence the broader Promotional Calendar and shape the long-term strategy for EU campaigns
  
  
• Drive post-campaign reporting and analytics, using insights to refine customer experience, supplier engagement, and campaign performance

What You’ll Need

• Bachelor’s degree in Business, Marketing, Economics, Engineering or a quantitative discipline and/or qualified by experience
  
  
• Demonstrable experience in analytical, strategic, or commercial roles – ideally within digital marketing, consulting, tech, eCommerce, or finance
  
  
• A natural project manager – organised, detail-oriented, and adept at cross-functional collaboration
  
  
• Strong commercial instincts and business acumen – you understand KPIs and how to influence them
  
  
• Confident communicator with excellent written and spoken English
  
  
• Ownership mindset – a self-starter with a “bias for action” and a passion for quality
  
  
• Customer-centric thinker with a proven ability to improve processes and deliver measurable impact
  
  
• Highly analytical – comfortable working with data to generate insights and make strategic decisions
  
  
• Familiarity with SQL, Google BigQuery, or similar data tools is a strong advantage

If you’re ready to shape the strategy behind the sales events that define the Wayfair brand – APPLY NOW and talk to one of our team!

Disclaimer: Wayfair uses multiple job titles for advertising optimisation purposes; however, your internal title may differ from that on the advert.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us [e-mail].