Snapfish Regional Director, United Kingdom & Ireland

Shutterfly Career Site; London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading company is seeking a Regional Director for the Snapfish brand in the UK and Ireland. This role requires a visionary leader with extensive experience in eCommerce and performance marketing to drive business growth and innovation. The successful candidate will manage P&L, optimize marketing strategies, and lead a dynamic team, making a significant impact in a rapidly evolving industry.

Qualifications

• 8+ years of experience in eCommerce and performance marketing.
• Proven expertise in digital marketing channels and financial acumen.

Responsibilities

• Own the P&L for the region, ensuring financial targets are exceeded.
• Drive performance marketing strategy and budget across channels.

Skills

Entrepreneurial Spirit

Adaptability

Strategic Vision

Results-Driven

Growth Mindset

Relationship Management

Creative Problem-Solving

Clear Communication

Analytical Thinking

Education

Bachelor's degree in Business

MBA

Tools

Adobe Analytics

Power BI

Job description

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Snapfish (part of the Shutterfly family of brands) was built to help people archive and share photos. For almost two decades, our tools have played a critical part in changing how people around the world store and share photos with one another.

Position Overview : Shutterfly, Inc., is on the hunt for a dynamic and visionary Regional Director to lead the Snapfish brand in the United Kingdom and Ireland. We seek a trailblazer with a robust background in eCommerce, performance marketing, P&L management, and team leadership. This role demands a strategic powerhouse who thrives on driving change and business performance, constantly seeking innovative ways to propel the business forward. This is a unique opportunity for a bold and seasoned leader to make a significant impact in a rapidly evolving company and industry ripe for transformation.

The Regional Director will report to the VP, General Manager of Snapfish Global.

Key Responsibilities :

• P&L Management : Take full ownership of the P&L for the region, ensuring financial targets are not just met but exceeded through relentless performance management and optimization. Drive ongoing forecasting to reflect the latest outlooks.
• Performance Marketing : Own the strategy and budget across performance marketing channels (SEM, SEO, Display/Online Media, Affiliates, Paid Social, Mobile App digital marketing) to achieve the company's business objectives and drive customer acquisition. Collaborate closely with agency partners and internal teams to deliver outstanding results.
• eCommerce Strategy : Own the optimization of our e-commerce site and app. Utilize data and insights to drive strategic growth and elevate our customers' shopping experience. Develop and execute a prioritized testing roadmap to maximize conversion rates.
• Merchandising : Innovate and drive the merchandising strategy, including the introduction of new products and the optimization of existing ones across all categories. Own the pricing and promotional calendar, ensuring continuous optimization.
• Competitive Analysis : Conduct comprehensive and ongoing analysis of the competitive landscape across marketing and merchandising to identify trends, threats, and opportunities, guiding both immediate actions and long-term strategy.
• Leadership and Management : Inspire and lead the UK & Ireland team, fostering a culture of excellence, collaboration, and continuous improvement. Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams.
• Data Analysis : Leverage data and analytics to inform decision-making and optimize business performance. Provide regular business reporting to uncover actionable insights based on in-season performance.
• Testing Culture : Champion a culture of experimentation, innovation, and a test-and-learn mindset across marketing, eCommerce, and merchandising. Foster a culture of continuous improvement and optimization.

Key Candidate Attributes :

• Entrepreneurial Spirit : Possess a strong entrepreneurial drive, constantly seeking innovative solutions and growth opportunities. Passionate about building and scaling successful businesses, with a proactive approach to overcoming challenges.
• Adaptability : Thrive in dynamic environments, demonstrating resilience and the ability to make informed decisions with limited information. Navigate complex situations with confidence and clarity.
• Strategic Vision : Set a high-level long-term strategic vision and distill it into actionable priorities and trackable KPIs. Make decisions that drive long-term growth and strategy.
• Results-Driven : Exhibit a sense of urgency to secure "wins" and help team members drive to results.
• Growth Mindset : Embrace continuous learning, seek ways to overcome obstacles, maximize limited resources, and remain open to feedback.
• Relationship Management : Demonstrate strong relationship management, collaboration, communication, and interpersonal skills. Be driven and ambitious.
• Creative Problem-Solving : Solve problems creatively, balancing pros and cons, speed, and outcomes to prioritize high-impact solutions. Think around corners and innovate solutions.
• Clear Communication : Communicate timelines, roles, and responsibilities effectively, and distill complex concepts into digestible takeaways.
• Analytical Thinking : Work with Analytics teams on measurement, reporting, and testing, including the use of multi-touch attribution models.
• Fast-Paced Environment : Enjoy working in a fast-paced environment and be willing to roll up your sleeves to get the job done.

Qualifications :

• Experience: 8+ years of experience in eCommerce, performance marketing, and P&L management.
• Ecommerce Expertise: Proven subject matter expert in the eCommerce space, with a broad understanding of digital commerce, CX, merchandising, marketing, and site operations.
• Business & Marketing Expertise: Proven experience with the digital marketing channels listed above. Excellent business judgment, strategic thinking, and financial acumen.
• Education: Bachelor's degree in Business, Marketing, or a related field. MBA preferred.
• Skills: Strong leadership and team management skills, excellent communication and interpersonal abilities, and a proven track record of driving business growth.
• Analytical Tools: Expertise in using platforms like Adobe Analytics, AB testing platforms, and BI solutions such as Power BI.

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.

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