Marketing Manger (Multi Brand & Digital performance)

House Of Willow Alexander; Sidcup; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative lifestyle brand is searching for a dynamic Marketing Manager to lead their multi-channel campaigns. This role offers the chance to shape marketing strategies across social media, email, and paid advertising, ensuring brand consistency and performance optimization. You will collaborate closely with various teams to create compelling content and utilize data-driven insights to enhance engagement. Join a purpose-driven company that values creativity and offers the opportunity to grow within a vibrant team, making a significant impact on a brand committed to sustainable living.

Benefits

Creative Freedom

Opportunity to Lead a Team

Influence Over Marketing Direction

Values-Led Brand

Qualifications

• 3+ years of experience in marketing management or digital campaigns.
• Proven success in managing multi-channel campaigns.
• Strong analytical skills to translate performance data into actionable strategies.

Responsibilities

• Lead marketing campaigns across various channels and platforms.
• Monitor and optimize campaign performance based on analytics.
• Collaborate with teams to ensure brand consistency and creative output.

Skills

Marketing Strategy

Campaign Management

Data Analysis

Social Media Management

Email Marketing

Google Ads

Creative Briefing

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

Klaviyo

Mailchimp

Job description

Marketing Manager (Multi Brand & Digital Performance)

House of Willow Alexander is a multi-service lifestyle brand championing sustainable living through garden maintenance, home cleaning, and beautifully curated household essentials.

We operate with multiple sub-brands under one evolving vision of what a modern British household can be — thoughtful, aesthetic, and carbon-conscious. Our guiding scheme is the HoWA membership, which acts as the moral compass for the house and all its products and services.

We're growing rapidly and seeking a versatile Marketing Manager to lead campaigns, performance, and creative cohesion across all channels.

You will be the strategic and operational lead for marketing campaigns across 7+ social media accounts, email marketing, and paid advertising (Google & Social). Working closely with the founder, sales, and content teams, you’ll ensure brand consistency, data-driven planning, and creative oversight in all outputs.

1. Lead marketing planning for brand and sub-brand campaigns across all services and product areas.
2. Create and manage campaign calendars aligned with business goals and seasonal trends.
3. Collaborate with the content team to develop compelling creative concepts and copy.
4. Monitor campaign performance and optimize based on analytics and ROI.

Paid Media (Google & Social)

1. Set up and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms.
2. Monitor ad performance, conduct A/B testing, and adjust bids and targeting to meet KPIs.
3. Create reports with actionable insights to guide spend and creative strategies.

Email Marketing

1. Oversee email marketing strategies including automated flows and newsletters (Klaviyo/Mailchimp).
2. Develop content for subscriber emails targeting B2C and B2B audiences.
3. Utilize segmentation and data to improve open and click-through rates.
4. Report on email engagement and conversions.

Social Media Oversight

1. Guide tone, visual style, and scheduling across all 7 brand-aligned social media accounts.
2. Collaborate with content creators to maintain consistency and optimize content for each platform.
3. Stay updated on trends and leverage them to keep content fresh and relevant.

Performance & Analytics

1. Manage the marketing reporting dashboard, tracking ad performance, engagement, conversions, and ROI.
2. Present insights and recommendations regularly to leadership.
3. Assist in building scalable marketing processes and systems.
4. Require 3+ years of experience as a Marketing Manager or Digital Campaign Manager.
5. Proven success managing multi-channel campaigns, preferably in service and lifestyle brands.
6. Hands-on experience with Google Ads and Meta Business Suite.
7. Familiarity with email marketing tools (Klaviyo, Mailchimp) and automation.
8. Strong understanding of brand, design, and creative storytelling.
9. Ability to analyze performance metrics and translate data into strategic actions.
10. Highly organized with experience managing multiple priorities and stakeholders.
11. Experience with lifestyle, home, or sustainability brands is preferred.
12. Skills in light graphic design or creative briefing are a plus.
13. CRM and retention marketing experience.
14. Experience scaling a small brand into a household name.
15. Willingness to adapt and incorporate AI tools into workflows.

What You’ll Get

1. A key role in shaping a growing, purpose-driven brand.
2. Creative freedom and real influence over marketing direction.
3. Opportunity to lead and grow a team.
4. A beautiful, values-led brand to champion every day.

This role is based in Sidcup, South East London, with no hybrid working arrangement.