Event Demand Generation Specialist

Robert Walters UK; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a talented Event Demand Generation Specialist to join their dynamic International Events team. In this role, you will develop and execute innovative marketing strategies to enhance engagement and attendance at flagship events across EMEA. Your expertise in demand generation and digital marketing will drive audience growth and optimize campaign performance. This position offers a hybrid work environment, allowing you to thrive in a collaborative culture while advancing your career in a fast-paced industry. If you're passionate about technology and event marketing, this opportunity is perfect for you.

Benefits

Accelerated Career Progression

Dynamic Culture

Expert Training

Qualifications

• Strong experience in demand generation or digital marketing with proven results.
• Highly organized and capable of managing multiple projects in a fast-paced environment.

Responsibilities

• Develop and implement demand generation plans for flagship events.
• Collaborate with marketing teams to execute multi-channel promotional plans.

Skills

Demand Generation

Digital Marketing

Event Marketing

Campaign Management

Audience Segmentation

Communication Skills

Data Analysis

Education

University Degree in Business

University Degree in Marketing

University Degree in Technology

Tools

Marketing Automation Tools

Job description

We are seeking a talented and results-driven Event Demand Generation Specialist to join our International Events team in Europe. This role is perfect for a strategic thinker with a passion for technology and a track record in demand generation or digital marketing. You will be instrumental in developing and executing marketing strategies that drive engagement, attendance, and audience growth for Adobe’s flagship events across EMEA.

Job Title: Event Demand Generation Specialist
Start Date: 07 April 2025
Hours: 35 hours per week (7 hours per day)

Key Responsibilities

1. Develop and implement demand generation plans for Adobe’s Thought Leadership and flagship events in EMEA.
2. Design targeted and personalized campaigns with clear audience strategies to maximize attendance and revenue.
3. Collaborate with marketing teams to execute multi-channel promotional plans (web, email, paid media, social media, and market-specific channels).
4. Identify and test optimization opportunities, introduce new formats, and track performance to enhance audience engagement.
5. Manage external agencies to create compelling content and assets tailored for various marketing channels.
6. Lead post-event analysis using data-driven insights to refine future campaigns and enhance marketing effectiveness.

Required Skills & Experience

1. Strong experience in demand generation or digital marketing, with a proven ability to drive results.
2. Background in event marketing and the technology industry is a plus.
3. Expertise in cross-channel campaign management, audience segmentation, and personalization.
4. Ability to analyze attendee engagement data and optimize strategies accordingly.
5. Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
6. Exceptional verbal and written communication skills with the ability to present effectively at all levels.
7. A university degree in business, marketing, technology, or a related field.

Preferred Skills

1. Experience in both B2B and B2C marketing.
2. Familiarity with tradeshows, digital campaigns, paid media, and marketing automation tools.
3. Fluency in English is required; proficiency in German or French is a strong advantage.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates.

About the Job

Contract Type: FULL_TIME
Workplace Type: Hybrid
Experience Level: Associate
Location: City of London
Salary: £150 - £190 per day

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.