Director, Product Marketing, SAP GTM

WalkMe; London; Hybrid; USD 180,000 - 240,000; Full time

Job description

Industry leader? Well, how about an industry creator?! At WalkMe, now an SAP company, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to pinpoint and resolve digital friction, regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune 100 companies and 6 Fortune 10 companies working with us daily, we’re transforming how enterprises interact with their technology. So, if you’re an expert in your field, and looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!

The Opportunity

As the Director, Product Marketing, you will work on integrating WalkMe products and their value proposition into the SAP portfolio and key go-to-market (GTM) motions. You will collaborate closely with global and regional SAP GTM leads and demand managers to develop effective messaging and joint field and market activations for WalkMe’s offerings that generate pipeline at scale. You will also partner with WalkMe’s product, sales enablement, demand generation, and field marketing teams to drive alignment and effective GTM execution.

What You Will Do as a Director, Product Marketing SAP Integration:

• Translate WalkMe product offerings and use cases into user benefits and value that resonate with customers and prospects
• Develop clear and compelling messaging and value propositions that integrate WalkMe into global and regional demand programs across the SAP portfolio
• Perform Sales training to ensure field readiness and effectiveness in positioning WalkMe’s offerings within the context of key SAP sales plays and demand programs
• Create high-impact content for customer-facing interactions, including presentations, solution overviews, videos, etc.
• Gather information from sellers, field marketers, demand managers, and marketing teams to drive continuous improvement of messaging and field engagement.

Who You Are:

• 8+ years of product marketing experience in B2B tech — SAP product or solution marketing experience is a plus
• Previous experience with ERP products and products sold to HR, or IT departments is preferred
• Experience marketing to a global market
• Intellectual curiosity with an innate desire to bring new category-defining products to market
• Broad analytical skills to source relevant information that informs and validates product messaging and value propositions
• Proven storyteller with the ability to enable others to deliver memorable product narratives
• Strong presentation and communications skills
• Independent self-starter with ability to collaborate effectively across teams
• Growth mindset with a strong bias to action

What Sets Us Apart

• At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
• We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation. We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic.
• Flexible Work Arrangements: We offer hybrid and flexible hours to help manage work commitments and personal life effectively.
• Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
• Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
• Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
• WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
• WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!

Our job titles may span more than one career level. The starting base pay for this role is between $180,000-240,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.