Community Engagement Executive

Ruroc; Gloucester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the Action/Motorsports helmet industry is seeking a passionate Community Engagement Executive. This role involves managing social media interactions, fostering brand loyalty, and executing community-driven initiatives. Ideal candidates will be natural communicators with a knack for digital culture and customer experience.

Qualifications

• Experience in community management or customer-facing roles.
• Natural communicator with a relatable tone.
• Highly organized and capable of multitasking.

Responsibilities

• Manage rider Facebook groups and engage on social media.
• Build relationships with customers and superfans.
• Monitor engagement KPIs and community health metrics.

Skills

Community Management

Social Media Engagement

Customer Experience

Communication

Organization

Tools

Gorgias

Flowbox

Job description

We are Ruroc, where innovation meets adventure in the realm of protective gear. As a leading force in the Action/Motorsports helmet industry, we have redefined the standards of protection and style. With a mission to engineer cutting-edge solutions that save lives whilst making a bold statement, we have grown from a £1 million to a £30 million revenue brand, capturing markets across multiple global territories including UK, Europe, USA and RoW.

At Ruroc, we believe in breaking barriers and challenging the status quo of an industry that has long been stagnant. With an eCommerce store, www.ruroc.com, as our digital frontier, we establish a direct and intimate connection with our customers – setting us apart from traditional and competitor brands. This unique connection empowers us to stay ahead, rapidly incorporating feedback and innovating gear at an unparalleled pace in the global helmet industry.

As we continue to shape our destiny, you can be part of a team that manages everything end-to-end, delivering on promises, and contributing to the ever-growing success of the Ruroc brand.

We’re looking for a passionate, people-first Community Engagement Executive to be the voice of our brand and the bridge between our customers and our company. You'll be responsible for creating meaningful connections with our audience across social media, owned platforms, and community spaces — turning followers into fans and customers into advocates.

YOUR MAIN ACCOUNTABILITIES:

1. Engage Daily: Manage our popular rider Facebook groups as well as actively engage with our community across social channels (Instagram, TikTok, YouTube, Facebook, Reddit etc.) by responding to comments, DMs, tags, and mentions in a brand-aligned tone.
2. Foster Brand Loyalty: Build relationships with customers, superfans, and creators — turning them into active participants in our brand story.
3. Community Campaigns: Help plan and execute community-driven initiatives (giveaways, challenges, UGC campaigns, ambassador programs).
4. Moderation & Monitoring: Keep a pulse on customer sentiment, flag opportunities or issues, and ensure a safe, positive environment across platforms.
5. Collaboration: Collaborate with teams across the business to surface ideas, trends, and feedback from the community.
6. Track & Report: Monitor engagement KPIs and community health metrics. Provide regular insights on what’s resonating (and what’s not).
7. Surprise & Delight: Identify moments to “wow” our audience and foster a deep connection between them and the brand.

WHAT WE’RE LOOKING FOR:

• Experience in community management, social media engagement, or customer-facing brand roles.
• A natural communicator with a relatable, witty tone and sharp copy instincts.
• A passion for internet trends, memes, and digital culture.
• A focus on customer experience, being able to turn a complaint into a positive interaction.
• Highly organized and capable of juggling multiple conversations and tasks without dropping the ball.
• Experience with tools like Gorgias or similar engagement platforms beneficial.
• Experience with Flowbox beneficial, but not essential.
• Motorcycle/Snowsports enthusiast preferred.