00980717 - Marketing Manager

TN United Kingdom; Southend-on-Sea; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading company is seeking a Marketing Manager to drive marketing strategies and execution for key products. The role involves user insights, market analysis, and cross-functional collaboration to enhance product adoption and business growth. Ideal candidates will have proven experience in product marketing and a strong understanding of digital marketing.

Qualifications

• Proven experience in product marketing or related field.
• Deep understanding of digital marketing and brand strategy.

Responsibilities

• Develop and execute integrated marketing strategies.
• Lead research initiatives to gather actionable user insights.
• Create and implement go-to-market plans.

Skills

Brand management

Go-to-market strategy

Data analysis

Storytelling

Stakeholder engagement

Inclusive leadership

Strategic planning

Job description

Job Title: Marketing Manager

Location: London, UK

Duration: 6 Months

Rate: £48.08 per hour

Hours: 40 hours per week

Overview of the Role

As a Product Marketing Lead, you will drive marketing strategies and execution for key products and initiatives. Leveraging user insights and market analysis, you’ll define user journeys, shape go-to-market plans, and collaborate cross-functionally to enhance product adoption, user engagement, and business growth.

Key Responsibilities

• Marketing Strategy & Execution: Develop and execute integrated marketing strategies in partnership with product, sales, and marketing leadership.
• User Research & Insights: Lead research initiatives to gather actionable user insights and inform marketing and product decisions.
• Go-to-Market Planning: Create and implement go-to-market plans, including product positioning, messaging, and launch strategy.
• Lifecycle & Engagement Marketing: Define user journeys and engagement strategies to drive activation, retention, and satisfaction.
• Campaign & Program Management: Manage medium-to-large scale marketing campaigns and evaluate performance metrics for optimization.
• Cross-functional Collaboration: Serve as a strategic partner to internal teams and external agencies to ensure alignment and execution.
• Stakeholder Management: Influence and communicate with senior stakeholders; manage competing priorities effectively.
• Team Leadership & Mentorship: Mentor junior team members, promote an inclusive work environment, and model Google’s core values.
• Brand Integrity & Communication: Ensure all marketing efforts align with Google’s brand standards and voice.

Skills & Expertise

• Brand management & campaign execution
• Go-to-market strategy & product positioning
• Market segmentation & targeting
• Data analysis & user insight development
• Storytelling & presentation skills
• Stakeholder engagement & client management
• Inclusive leadership & team collaboration
• Strong knowledge of consumer behavior and industry trends
• Strategic planning & cross-functional coordination

Preferred Qualifications

• Proven experience in product marketing or related field
• Deep understanding of digital marketing and brand strategy
• Excellent communication, organizational, and analytical skills
• Ability to work independently and manage multiple initiatives