Senior Conference and Events Sales Coordinator

TN United Kingdom; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading hotel in Birmingham seeks a Senior Conference and Events Sales Coordinator to enhance guest experiences and manage high-profile events. The role involves client relationship management, team leadership, and achieving commercial targets. Ideal candidates will possess strong organizational skills and a passion for hospitality.

Benefits

Competitive colleague rates for overnight stays

50% employee discounts on food and beverage

Access to exclusive benefits portal

Employee Referral scheme

Free meals on duty

Access to health and wellbeing support

Career development opportunities

Uniform provided

Qualifications

• Strong analytical skills to understand key business indicators.
• Excellent selling capability and desire to coach techniques.
• Warm personality with a focus on guest experience.

Responsibilities

• Handle enquiries and manage day-to-day operations.
• Develop relationships with clients to secure business.
• Mentor and train new employees.

Skills

Leadership

Negotiation

Organizational Skills

Communication

Analytical Skills

Job description

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Senior Conference and Events Sales Coordinator, Birmingham

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Client:

The Grand Hotel, Birmingham

Location:

Birmingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

ea5e68deb49f

Job Views:

3

Posted:

19.05.2025

Expiry Date:

03.07.2025

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Job Description:

The Grand Hotel Birmingham

Birmingham’s Grand Hotel on Colmore Row is housed in one of the city’s most iconic buildings.

This landmark Grade II* listed building has been brought back to life combining beautifully restored classic and original Victorian features with modern service and style that compliments a vibrant and diverse Birmingham in the 21st century.

The Grand Hotel features 185 bedrooms and extraordinary suites, a glamorous cocktail bar, a buzzing New York style restaurant, and eight magnificent meeting and event rooms - as well as the spectacular, Louis XIV-style Grand Ballroom.

Senior Conference and Events Sales Coordinator

We have an exciting and rare opportunity to join our Conference & Events Sales team. This role will establish and develop personal contact with all our Conference & Event guests, ensuring their event needs are met in addition to ensuring hotel commercial targets and budgets are met. An exciting role in which you will work closely with the Conference & Events Sales Office & Reservations Manager and Assistant Conference & Events Sales Office Manager, assisting in overseeing the hotels commercial diary and ensuring we develop, coach and nurture our people at all opportunities.

What Will You Do? (Not Limited To)

• Handle enquiries via phone, email & third-party websites and sending out proposals to Grand standard – Predominantly high profile/high value/high complexity bookings with include Key Agents (volume and value).
• Assist with the management the department's day-to-day operations and activities, whereas implementation of the selling strategy yields meetings and events space
• Ensure the highest standards of Event Management are in place including building relationships with new/existing customers in order to secure rollover business
• Ensure the Conference & Events Sales Coordinators are developed effectively and generate a culture of high-quality standards for relationship building, customer service, selling techniques, billing, proposals and processing contracts
• Assist in the mentoring/training of new and current employees.
• Confidently negotiate with clients to ensure the business is won whilst still remaining commercially viable
• Conduct show rounds to Grand standard in order to wow the client and secure business
• Collate final details for all events and producing function sheets, ensuring that all client’s requirements are fully communicated to all departments.
• Arrange and lead pre-event communication meetings with high value and high profile bookings (Ensuring the team are doing the same with their events/clients)
• Be well informed about the market and industry. Capitalising on the latest trends to ensure the hotel is maximising all revenue streams and event delivery.
• Monitor and action all requests received via hotel website and all online channels – demonstrate effective distribution and diary management skills by allocating enquiries via central inbox to the team.
• Take responsibility for the distribution of the hotel’s sales & enquiries inbox 2 days per week; coaching effected diary management to ensure rates and revenues are optimised and yielded at all opportunities.
• Responsibility for the distribution of any outstanding activities (past dates) to the team and provide support where required.
• Carry out a 3-day block check daily to ensure pick up/release of outstanding inventory to re-sale where required.
• Become the department champion for the lead on competitor analysis via calls and board spotting monthly.
• Completing the ‘2-day conference checker daily’ to distribute to all ops users to ensure all payments and information is correctly captured for that time period
• Be the departments Take5 (post event call) champion, implementing a procedure along with ASOM for the team to follow. Capturing relative feedback and re-books.
• Take an active role in the creation and drive of monthly departmental conversion days

• Demonstrate strong leadership skills to effectively coach and motivate the team to achieve high level of perform and exceed targets
• Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
• Excellent selling capability and an ability and desire to coach selling techniques to fellow colleagues
• Excellent organisational and planning skills
• Accountability and Resilience for the role at hand
• Have a warm and welcoming personality with the ability to adapt to the needs of the guests whilst creating a delightful and memorable experience
• Be a strong communicator.
• Possess excellent organisational and planning skills with a keen eye for detail and the ability to thrive under pressure
• Used to and comfortable working to targets and delivering results under pressure.

• Competitive colleague and friend & family rates for overnight stays at the hotel
• 50% employee discounts on food and beverage at hotel outlets
• Access to our exclusive benefits portal, which includes extensive discounts on retail, travel and leisure activities
• Employee Referral scheme, get financially rewarded for introducing a friend or family member to our team
• Free meals on duty in our dining facilities
• Access to Hospitality Action, our Employee Assistance programme with 24/7 health and wellbeing support
• Rewards and recognition for living and breathing our company values
• Monthly employee recognition and rewards programme
• Regular team appreciation events, including regular employee parties throughout the year
• Career development opportunities – including access to apprenticeship programmes
• Use of Wagestream financial wellbeing platform, allowing instant access to your pay
• Uniform provided