Digital Marketing Specialist - Acquisition , Amazon Business

Digital Marketing Specialist - Acquisition , Amazon Business

Job ID: 2559720 | Amazon EU SARL (UK Branch)

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the business to business (B2B) space developing innovative purchasing and procurement solutions to help businesses and organisations reimagine buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business for procurement professionals, unlocking our potential worldwide.
We are seeking a talented, self-directed B2B Digital Acquisition Marketing Specialist - to support campaign development and execution for Amazon Business across Europe.
The Digital Acquisition Marketing Specialist will be responsible for supporting the development of the pan Europe acquisition strategy, designing and building new acquisition programmes and executing campaigns focused on increasing customer acquisition and growth.
The ideal candidate has a passion for and deep experience in B2B marketing and can manage multiple programs and projects at one time. With knowledge of the B2B acquisition funnel, including the various lead stages and actions to convert customer interest into action.


Key job responsibilities
Key job responsibilities
• Support the execution of the European Commercial, Public Sector and Strategic Accounts Marketing strategy, including the development, optimisation and launch of integrated marketing campaigns to drive customer acquisition.
• Work across a dynamic ecosystem of stakeholders to help define, develop and implement projects.
• Lead the creation and optimisation of email, direct mail and website programs to engage customers and generate interest in Amazon Business at scale and across several audience segments.
• Partner with internal teams and external agencies in support of campaign asset creation and execution.
• Dive deep into data and develop performance reports and dashboards to provide visibility into campaign results and effectiveness.
• Provide clear and concise documentation for stakeholder teams that outline strategy, tactics, goals and performance for campaigns.

We are open to hiring candidates to work out of one of the following locations:

London, GBR

BASIC QUALIFICATIONS

- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements

PREFERRED QUALIFICATIONS

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

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