Marketing Technology Lead (Tracking and Tagging)

JR United Kingdom; London; Remote; GBP 60,000 - 80,000; Full time

Job summary

A dynamic performance marketing agency in London is seeking a Marketing Technology Lead to drive tracking and tagging strategies. This high-impact role involves hands-on implementation and leadership in a rapidly growing team, focusing on data-driven marketing solutions. Ideal candidates will have deep expertise in digital marketing measurement and a strategic mindset to scale tracking functions effectively.

Benefits

28 days of holiday

2 volunteering days a year

Remote-first working style

5 weeks paid sabbatical after 5 years

£40 per month wellness subscription

£200 Annual learning fund

Continuous training and development

Qualifications

• Experience with client and server-side solutions in Tag Management Systems.
• Conducting tracking audits and troubleshooting tracking issues.

Responsibilities

• Set strategy and drive best practices for tracking implementations.
• Conduct tracking audits and implement tracking solutions.

Skills

Stakeholder Management

Strategic Mindset

Troubleshooting

Tools

GTM

GA4

AppsFlyer

Firebase

Job description

Social network you want to login/join with:

Marketing Technology Lead (Tracking and Tagging), london

col-narrow-left

Client:

WeDiscover | Performance Marketing & Technology Agency

Location:

london, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

3

Posted:

16.05.2025

Expiry Date:

30.06.2025

col-wide

Job Description:

WeDiscover was founded with the belief that when you combine performance marketing experts with data scientists and engineers, amazing things can happen.

Our mission is to build the most innovative and profitable performance marketing campaigns in the world using bespoke, custom-built technology.

We are a young company - founded in April 2020 - and are looking to make those crucial early hires that will set a solid foundation for years to come and ensure we achieve excellence.

We thrive on leveraging data to drive results. Accurate, reliable tracking is at the heart of our work, ensuring that we make data-driven decisions that optimise marketing performance. As Marketing Technology Lead, you will take ownership of this critical function, setting the strategy, driving best practices, and ensuring seamless tracking implementations across our client base.

Reporting to the Director of Data, you will be responsible for executing and evolving our tracking and tagging offering. In the short term, you will be hands-on—conducting tracking audits, implementing client- and server-side tracking, optimising consent management, and troubleshooting data collection issues. In the long term, you will build and lead a team, integrate tracking with our wider data and tech capabilities, and develop scalable processes that enhance our ability to measure and optimise performance.

This is a high-impact role, perfect for someone eager to shape and lead a function while still applying deep technical expertise.

About you:

You are a tracking and tagging expert with a deep understanding of digital marketing measurement. You thrive on solving complex tracking challenges, ensuring that data flows seamlessly and accurately to drive better business decisions. You have the vision to scale tracking as a function, and while you may not have direct people management experience, you can demonstrate leadership through stakeholder management, project ownership, and mentoring.

You should apply if you:

• Have commercial experience with:
• Client and server-side solutions in Tag Management Systems (TMS) / Customer Data Platforms (CDPs) such as GTM, Tealium, Segment and bespoke 1st-party implementations. Experience with product-focused analytics tools like Amplitude and Mixpanel is a bonus.
• Client and server-side solutions for tracking in the core platforms: GA4/360, Google Ads, Microsoft Ads, SA360 and Meta. Experience with other relevant platforms is a bonus.
• Implementing and configuring Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, Branch etc.
• App tracking technologies such as SKAN, Google Privacy Sandbox, Install Referrers and Firebase.
• Privacy-first technologies, including consent management platforms, Google consent mode, and more complex details like aggregated conversion value measurement within SKAN.
• Utilising 1st party data capture to facilitate server-side & API-based tracking solutions (e.g. click ID tracking, aggregated click identifiers, hashed PII, device identifiers).
• Configuring data pipelines for ingestion of event-based data into data warehouses or data lakes is a bonus.
• Have experience conducting tracking audits making recommendations to improve measurement accuracy.
• Have experience troubleshooting tracking issues across multiple platforms and ensuring high data integrity.
• Have strong stakeholder management skills, working with marketers, analysts, developers, and clients to align tracking implementations with business goals.
• Have a strategic mindset, with ideas on how to scale tracking as a function and integrate it seamlessly into a fast-growing agency.
• Have demonstrated leadership through:
• Managing complex projects with multiple stakeholders.
• Managing or mentoring team members or delivering internal/external training.
• Defining and implementing best practices for tracking workflows.

If you are eager to lead tracking and tagging at a growing agency, take ownership of key clients, and shape a function from the ground up, we’d love to hear from you.

Why work at WeDiscover:

We truly value your work, time and skills and in return will offer you a competitive salary and some additional benefits, including:

• Significant career advancement and learning opportunities.
• The opportunity to have a direct impact on the company and our clients.
• Top of the range equipment and the freedom to use the right tools and techniques for the job.
• The opportunity to gain more experience by mentoring and coaching, should you wish to.
• 28 days of holiday (excluding bank holidays).
• 2 volunteering days a year.
• Remote-first working style, plus a centrally located London office
• 5 weeks paid sabbatical after 5 years of service.
• £40 per month wellness subscription choice (Heights, Calm, Headspace, Huel, Thriva, Gym etc).
• £200 Annual learning fund (can be used for books, subscriptions, etc).
• Continuous training and development. In both technical and business skills.

WeDiscover is an equal opportunity employer. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know in your application.