Senior Marketing Manager – Expo

Lipton Media; Greater London; Hybrid; GBP 47,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead innovative marketing campaigns for high-growth media events. This role involves planning and executing integrated marketing strategies, enhancing the online presence, and ensuring exceptional campaign delivery. The ideal candidate will have a strong background in event marketing, a strategic mindset, and a data-driven approach. With opportunities to network and attend events, this position promises a dynamic work environment where creativity and attention to detail are key. Join a forward-thinking team and make a significant impact in the legal events market!

Benefits

Uncapped Commission

Excellent Benefits

Qualifications

• 3+ years in event marketing, ideally for large-scale exhibitions.
• Proven ability to learn new tools and software quickly.

Responsibilities

• Plan and deliver cross-channel digital marketing campaigns.
• Manage and segment data, developing new data sources.

Skills

Event Marketing

Digital Marketing

Data Analysis

Networking

Copywriting

Project Management

Attention to Detail

Creativity

Tools

CRM Systems (Pardot, Salesforce)

Microsoft Excel

Website CMS

Microsoft Office

Job description

• High growth media events business seeks highly talented Senior Marketing Manager to lead across their flagship legal expo which attracts an audience of over 5000 people. Our client is a major disruptor in the legal events market, curating large-scale, industry leading must attend legal and tech focused exhibitions.

Hybrid Working

Location: London

Due to rapid growth across the business, the need has arisen to hire a Senior Marketing Manager who will undertake key marketing responsibilities across the business.

The Senior Marketing Manager will help to plan, organise and execute innovative marketing campaigns primarily across a mix of integrated solutions ranging from email campaigns, partnerships and social.

The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget.

The ideal candidate will have a strong track record in event marketing, brilliant attention to detail, highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

Crucially, we are also looking for someone who is naturally curious and inquisitive, outgoing and enjoys networking. There will be scope in this role to attend events and meet with the industry.

This role requires someone who is excellent with Excel, CRM systems, and is data-driven – proven experience of tracking results is a must for this role.

Key Responsibilities:

1. Planning and delivering cross-channel digital marketing campaigns for high-growth events (ideally expos)
2. Assisting with the design, production and distribution of all promotional materials relating to the portfolio
3. Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
4. Using digital channels and technologies to enhance the online presence of the business
5. Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
6. Continuous analysis and evaluation of marketing campaigns to improve performance

Key Knowledge & Skills Required:

1. 3 years + in event marketing – ideally large-scale exhibitions
2. Solid understanding of the digital media landscape
3. Strategic mindset
4. Proven ability to learn new tools and software quickly and independently
5. Strong experience in areas including insight development and audience segmentation
6. Literate and numerate with exemplary verbal and written English
7. Proficient in Microsoft Office programmes
8. Experience using a CRM system such as Pardot or Salesforce
9. Experience using a website CMS
10. In-depth knowledge of marketing performance metrics

Salary: £47,000 - £55,000 + Uncapped Commission + Excellent Benefits

Company Address: 13 Carmen Court, 35 Toye Avenue, London, N20 0FN