Cultural Insight Analyst

JR United Kingdom; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading consultancy in London seeks a Cultural Strategist to work on brand strategy and cultural insights. This role involves analyzing cultural contexts and advising on brand opportunities across various sectors. Candidates should have a keen interest in cultures and some relevant experience, with opportunities for career growth and international travel.

Benefits

Work From Anywhere for 3 weeks a year

Extra time off for your birthday, volunteering, and summer Fridays

Private healthcare and mental wellbeing support

Focus on work-life balance

Career growth with meaningful, creative work

Qualifications

• 1-3 years' experience in cultural insight, semiotics, brand strategy, or related field.
• Genuine interest in different cultures and behaviours.
• Keen to learn and grow as a cultural insight expert.

Responsibilities

• Uncover cultural meaning and shape strategies for brand positioning.
• Work on global projects with opportunities for international travel.
• Collaborate with passionate team members.

Skills

Cultural insight

Semiotics

Brand strategy

Qualitative research

Social media analysis

Job description

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? Hybrid (2 days/week in office in London )

We’re looking for a culturally curious and commercially sharp Cultural Strategist to join a market leading consultancy working on brand strategy, innovation & design.

You'll work cultural insight and semiotics projects, joining a fast-paced, award-winning team that partners with global brands to decode culture and deliver actionable insight. These can be across tech, media, finance, FMCG, third sector and even some pharma.

International experience is incredibly useful as you're constantly looking to understand different cultures. A key part will be to analyse the cultural context of different brand and packaging concepts and find and advise on opportunity spaces as well as evaluate their current offerings in different international markets.

They also incorporate foresight and social insights to future-proof recommendations.

? What you’ll do:

• Uncover deep cultural meaning behind & help shape strategies for brand positioning, innovation, pack design, visual identity, and messaging
• Work across global projects with the opportunity for international travel
• Collaborate with smart, passionate people who live and breathe culture

? You’ll thrive in this role if you:

• Have around 1-3 years' experience in cultural insight, semiotics, brand strategy, or a related field (e.g. creative strategy, qualitative research, social media analysis, etc.)
• A real, genuine interest in different cultures and behaviours
• An interest in how brands interact with those cultures
• Are keen to learn and grow as a semiotician & cultural insight expert – you don’t need to be an expert yet!
• Have lived or worked abroad.
• Speak additional languages (a big plus!)

What’s in it for you:

• Work From Anywhere for 3 weeks a year
• Extra time off for your birthday, volunteering, and summer Fridays
• Private healthcare, mental wellbeing support, and a strong focus on work-life balance
• Career growth with meaningful, creative work on a global scale