Product Enablement, Senior Manager (Activation)

GroupM; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in AdTech seeks a Product Enablement Senior Manager for Activation to drive the adoption of media activation products. The role involves strategic leadership, client enablement, and collaboration across teams to optimize client outcomes in a dynamic environment. Ideal candidates will have extensive experience in ad tech and a proven track record in product management.

Qualifications

• At least 2 years in product enablement or client success.
• Over 6 years in ad tech with strong programmatic knowledge.
• Experience in SaaS or tech companies.

Responsibilities

• Develop understanding of activation products and global applications.
• Design enablement programs tailored to global markets.
• Serve as central point for global client activation efforts.

Skills

Product Enablement

Client Success

Ad Tech Knowledge

Programmatic Advertising

Collaboration

Project Management

Job description

Title: Product Enablement Senior Manager, Activation

Location: London

Reporting to: Product Enablement Director

WHO WE ARE

Choreograph is WPP's global data products and technology company. We are on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We are endlessly curious. Our team of thinkers, builders, creators, and problem solvers is over 1,000 strong across 20 markets worldwide.

ABOUT THE PRODUCT & ENGINEERING TEAM

The Choreograph Product & Engineering team is responsible for building the Open Media Studio platform that powers how GroupM practitioners discover audiences and category dynamics, create media plans, activate media across platforms, and measure effectiveness. It is a proprietary solution with a rapidly expanding user base across markets, agencies, and clients. There is an extensive roadmap to meet evolving use cases, maintain our competitive edge, and leverage new developments in technology and AI.

The team includes specialists in product design, management, engineering, data science, prototyping, project management, and product enablement.

WHO WE ARE LOOKING FOR

We seek a senior product enablement manager for our Activation team, responsible for providing products that enable the execution of media plans across channels and platforms according to best practices, ensuring relevance for consumers and delivering optimal client outcomes. The role will focus on global clients and support the deployment and adoption of activation products within the Global Product & Engineering team, supporting GroupM and agencies.

WHERE WILL THE ROLE BE BASED

Based in London, reporting to the Director, Product Enablement for Activation. The ideal candidate will have extensive experience in the advertising industry, proven success in developing and deploying complex solutions, and the ability to work collaboratively across a matrix organization, multiple markets, and with senior management. The role involves deep product understanding, driving adoption, supporting product evolution, onboarding agency leadership, collaborating with users, and partnering with cross-discipline teams on future releases and strategic roadmaps.

KEY RESPONSIBILITIES

• Product Insight & Strategic Leadership
  • Develop a comprehensive understanding of activation products and their global applications.
  • Collaborate with product and engineering teams on upcoming features.
  • Contribute strategic input to product roadmaps aligned with client needs and market trends.
  • Drive adoption and expand the user base across GroupM and global clients.

• Global Client Enablement Strategy Execution
  • Design and implement enablement programs tailored to global markets and agency needs.
  • Ensure product adoption aligns with regional dynamics and client goals.
  • Support media planning, activation, and measurement initiatives to optimize client outcomes.

• Coordinating Global Client Activation
  • Serve as the central point for global client activation efforts.
  • Work with cross-functional teams to ensure seamless rollout of activation products across markets.
  • Maintain consistent delivery, support, and success, aligning with global media planning and campaign execution strategies.

• Creation of Client-Focused Enablement Resources
  • Develop resources, training materials, and playbooks to promote product adoption.
  • Customize resources to meet global and regional client needs, maximizing media campaign effectiveness.

• Product Education Leadership
  • Advocate for product education within GroupM and client organizations.
  • Deliver training sessions to ensure effective campaign execution through product expertise.
  • Stay updated on product updates and industry developments to inform stakeholders.

WHAT YOU WILL NEED

• At least 2 years of experience in product enablement, client success, or a similar role.

• Experience in developing enablement strategies and supporting materials.
• Ability to collaborate across teams and manage multiple projects.

• Over 6 years of experience in ad tech, with strong knowledge of programmatic advertising, digital channels, and platforms including social and campaign management.
• Background in training.
• Resourcefulness and practical thinking in demanding environments.
• Strong work ethic, able to work under pressure and juggle responsibilities.
• Experience in SaaS or tech companies.

If you are ready to shape the future of AdTech and drive success for Choreograph and our clients, we encourage you to apply and join our team.

Learn more about Choreograph at www.choreograph.com

GroupM and its affiliates are committed to diversity, inclusivity, and equal opportunity. We aim to build a team that reflects various backgrounds, perspectives, and skills. The more inclusive we are, the more innovative work we can create together.

Please note: This is a UK-based role and candidates must have the right to work in the UK.