DTC Marketing Administrator

Ninjakitchen; Leeds; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in lifestyle solutions is seeking a DTC Marketing Administrator to drive product advocacy and user-generated content initiatives. The role involves managing product review programs, collaborating across teams, and delivering actionable insights to enhance customer experience and brand performance. Ideal candidates should possess strong project coordination skills and a data-driven mindset.

Benefits

Competitive health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Qualifications

• Excellent project coordination and communication skills.
• Strong attention to detail and ability to manage multiple moving parts.
• Data-savvy with comfort in reporting and drawing insights from data.

Responsibilities

• Coordinate product review programs for new SKUs across EMEA.
• Manage reviewer selection, outreach, logistics, and follow-up.
• Compile and deliver monthly review reports and performance metrics.

Skills

Project coordination

Communication

Attention to detail

Data analysis

Problem-solving

Job description

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .

The DTC Marketing Administrator plays a vital role in driving product advocacy and user-generated content initiatives to support new product launches and ongoing brand engagement across UK and EU markets. This includes managing the review process, handling third-party platforms, delivering actionable insights, and collaborating across teams to maximize the impact of reviews and UGC on customer experience and brand performance.

Key Responsibilities:

New Product Development (NPD) Launch Support

• Coordinate product review programs for new SKUs across EMEA.
• Ensure timely availability of product samples.
• Manage reviewer selection, outreach, logistics, and follow-up.
• Monitor review submissions, chase pending reviews, and compile insights.
• Ensure new SKUs are correctly listed on BazaarVoice and syndicated.
• Update internal decks with review performance and key insights.

UGC & Social Commerce Management

• Identify UGC with rights-approved use for marketing.
• Tag products in social content and manage rights requests.
• Track performance of UGC galleries and suggest improvements.
• Share approved UGC and performance insights with wider teams.
• Moderate and manage incoming reviews across SKUs and bundles.
• Maintain platform catalogue, syndication settings, and implementation.
• Adjust review email triggers as needed.
• Conduct monthly reviews and resolve account-level queries.

TrustPilot Platform Management

• Conduct monthly reviews and keep account details updated.
• Monitor and flag key reviews or trends to internal teams.
• Manage and update post-purchase review communications.

Reporting & Insights

• Compile and deliver monthly review reports and performance metrics.
• Share standout reviews weekly by market.
• Handle ad-hoc data and reporting requests to support marketing and commercial teams.
• Encourage cross-channel use of reviews and UGC in CRM, paid media, and beyond.
• Ensure correct product codes are in place for syndication to retail partners.
• Provide regular and ad-hoc review data exports to partners.

Skills & Experience:

• Excellent project coordination and communication skills.
• Strong attention to detail and ability to manage multiple moving parts.
• Data-savvy with comfort in reporting and drawing insights from data.
• A proactive problem-solver who thrives in cross-functional teams.

Key Attributes:

• Customer-obsessed and insight-driven.
• Organized, proactive, and detail-oriented.
• Collaborative and adaptable to a fast-paced, evolving environment.
• Passionate about consumer experience and continuous improvement.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]

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