Senior Planner

Krow; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An exciting opportunity awaits at a forward-thinking agency where creativity meets strategy! As a Senior Planner, you'll lead innovative campaigns for a beloved national brand, working with a talented team to create impactful communications. This role offers the chance to shape brand narratives and drive strategic initiatives that resonate with diverse audiences. Enjoy a collaborative and dynamic work environment that values your insights and fosters professional growth. With a hybrid working model and a commitment to employee wellbeing, this position is perfect for those passionate about making a difference in the advertising world.

Benefits

Hybrid working model

25 days annual leave

Workplace pension

Health insurance

Life insurance

Cycle to Work scheme

Christmas Club savings

Interest-free travel loans

Learning platform access

Career development programme

Qualifications

• Proven experience in integrated planning within an agency environment.
• Strong communication skills, both verbal and written.

Responsibilities

• Drive creative excellence through insights and collaboration.
• Develop brand strategies and client presentations.
• Manage research to support strategy and creative work.

Skills

Strategic Thinking

Creative Brief Development

Client Presentation Skills

Communication Skills

Collaboration

High Standards

Proactivity

Evaluation Interpretation

Education

Bachelor's Degree

Experience in Retail

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Overview

An opportunity to direct through-the-line communication for krow Group's flagship account, Post Office

An exciting opportunity to work on a 'national treasure' like Post Office doesn't come up very often, so when it does, you jump at the chance, right? Our flagship account is made up of a cross-office team of highly talented individuals tasked with delivering a strategic and creative step-change for Post Office communications with the development and implementation of stand-out through-the-lines campaigns. From highly engaging social content and persuasive broadcast TV, to immersive digital and hard working in-branch POS, we will be responsible for curating an end-to-end map of communications for Post Office that touch all moments in the different customer journeys for their products and service.

We are looking for a strategic thinker with a proactive approach, who thrives in a dynamic and collaborative environment. As a Senior Planner at krow, you will direct and manage multiple workstreams across all channels, with a focus on delivering high quality work that exceeds client expectations.

In return, you will play a pivotal role in our first-class, experienced and supportive team, who work hard, but also like to have fun. This is a fantastic role for someone who is passionate about making a difference on an iconic brand. The position will be office-based, min 3 days per week.

A bit about krow...

krow is a full-service creative communications agency working out of four UK offices. Part of The MISSION Group Plc. The Brand Performance Group. Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms and global reach delivering outstanding performance for brands. We call it Work That Counts www.themission.co.uk

Our clients range from big established retailers to smaller challenger brands and charities, giving our team the chance to do good over and above the business bottom line. We make Big Positive Impacts for our Clients that drive commercial growth, with ideas that move people to think, feel and act differently. Behind these ideas is a truly diverse culture, fuelled by passionate, sleeves-rolled up and open-minded thinkers.

Role

The role is based in our London office, reporting in the Group Head of Planning and responsibilities include:

• Drive creative excellence through sharp insights, inspiring briefings and productive collaboration with creative teams.
• Thought leadership and shaping strategic thinking and decision making across your accounts.
• The ability to develop brand strategies and propositions; creative briefs; client presentations; audience profiles; customer journeys; communications and channel strategies.
• Writing decks with a good narrative.
• Taking a big-picture view of your clients' challenges; considering all factors that might affect their brand and communications strategy and developing strategic recommendations to drive our clients' businesses forward.
• Developing and substantiating a strong point of view, presenting with authority, being able to take internal and external audiences on a journey.
• Preparing and facilitating client planning sessions and strategy workshops.
• Designing, commissioning and managing research to support the development of strategy and creative work.
• Defining measures of success for initiatives and evaluating the impact of our work over time.

Essential skills and experience to deliver this role

• The right attitude; an ambition to make great work.
• Clarity of thinking.
• Collaborative with all departments and levels.
• Pushing for very high standards both strategically and creatively.
• Always bringing a point of view to the room.
• Comfortable engaging in constructive discussions and offering fresh perspectives.
• Building strong relationships with other departments within their agency and, of course with key clients.
• Thorough knowledge of all aspects of the planning craft in order to be able to initiate and complete all sorts of planning projects from marketing strategy to communications development and evaluation.
• Able to interpret all forms of evaluation.
• Proven experience. Ideally in retail and experience of integrated planning in an agency environment.
• Must be fully conversant with digital channels (without necessarily being a digital specialist).
• Must be a strong communicator (verbally and in written work) who is passionate about creative product and who can clearly present ideas to internal and external audiences.
• Must be flexible, self-motivated, capable of working quickly and accurately, able to prioritise and deliver to deadlines.
• High levels of proactivity, quality control and personal curiosity are essential in this largely self-directed role working closely with agency leadership.

Benefits

It's a no-brainer but our team are most successful when happy and fulfilled. That's why we have many initiatives to support their development and wellbeing, including competitive benefits and family-friendly policies. With krow, it's no egos all the way, everyone has a voice and the chance to make their own impact.

Salary: Up to £80k

• Hybrid working model - 3 days in the office, 2 days remote
• 25 days per annum, plus 8 Bank Holidays
• Workplace pension with employer contributions
• Health insurance
• Life insurance
• Cycle to Work scheme
• Christmas Club to help our team save for Christmas
• Interest-free loan for travel season tickets
• Access to our bespoke learning platform Mission Discovery
• Our Room to Grow career development programme with regular coaching sessions.
• Wellbeing supports including -
• Our wellbeing platform, krowkind, with always on access to tools and initiatives.
• Mental health first aiders, in the agency or a call away.
• A smile squad who organise agency get togethers and send treats in the post.
• 24/7 counselling and advice helpline.
• Happy to talk flexible working.

We are proud to be a Disability Confident Committed (Level 1) Employer. As a Disability Confident Committed Employer we have committed to; ensure our recruitment process is inclusive and accessible, communicating and promoting vacancies, offering an interview to disabled people who meet the minimum criteria for the job and anticipating and providing reasonable adjustments as required.

If you think you're a good fit for the role, then we'd love to hear from you - please apply today!