Victoria's Secret - Area Manager (South)

TN United Kingdom; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading company is seeking an Area Manager in London to enhance brand presence across multiple retail locations. This role involves strategic planning, team leadership, and ensuring exceptional customer experiences while maximizing sales and profitability. The successful candidate will work closely with the Regional Manager and various departments to achieve key performance indicators and foster a culture of inclusion and diversity.

Qualifications

• Experience in a fast-paced retail environment at a similar level.
• Proactive in self-development through new experiences.

Responsibilities

• Deliver and exceed sales targets across multiple retail locations.
• Manage new store openings and closures to optimize performance.
• Lead and manage Store Managers within the area.

Skills

Leadership

Communication

Creativity

Interpersonal Skills

Adaptability

Job description

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Victoria's Secret - Area Manager (South), London

Client: Next

Location: London, United Kingdom

Job Category: Retail

EU work permit required: Yes

Job Reference: e196467839cb

Job Views: 4

Posted: 12.05.2025

Expiry Date: 26.06.2025

Job Description:

Role: Area Manager

Reports to: Regional Manager

Location: 4 days in store, 1 day remote or office

Working hours: 9am - 5pm Monday to Friday (1 in 4 Saturdays with 1 day off in the week - Tues, Weds or Thurs).

Job Purpose: A brand ambassador ensuring effective communication of the brand culture and values internally and externally. Deliver and exceed sales targets across multiple retail locations & formats through recruitment, training, development, and retention of high-performing teams focused on delivering an exceptional customer experience.

Primary Responsibilities

• Work alongside the Regional Manager to deliver the retail and wider company strategy.
• Responsible for delivering the P&L plan and KPIs for the Area, focusing on payroll, controllable costs, and maximizing sales and profitability.
• Take proactive action to minimize risks in the Area related to P&L performance, stock loss, cash handling, and payroll.
• Create clear plans for each store, linked to KPIs and data, to maximize opportunities and address poor performance in service, operations, profit, people, sales, and manhours.
• Use data and statistical analysis to challenge and influence strategic decisions, including stock packages, marketing, and visual presentations.
• Act as a business partner with key functions like Visual, Operations, Finance, HR, and Marketing to support agile decision-making and formalize processes.
• Manage new store openings and closures to optimize performance and minimize disruptions.
• Ensure visual standards are maintained across the area, focused on customer experience and categories like Bras & Fragrance.
• Build a store environment focused on continuous improvement and delivering a bespoke customer experience aligned with brand values.
• Manage customer queries, feedback, and mystery shops to identify trends and local opportunities.
• Lead and manage Store Managers within the area and support when covering other areas.
• Own People KPI targets, ensuring key KPIs are maintained and improved.
• Oversee employee wellbeing and engagement, listening to employee feedback for improvements.
• Recruitment of Store Management roles and support lower management recruitment as needed.
• Conduct performance and development reviews with management teams.
• Ensure robust training and succession planning within the district.
• Guide on employee relations issues, following policies and consulting the People Team when needed.
• Promote inclusion and diversity, building trust and encouraging diverse thinking.
• Act as liaison between stores and head office to maximize opportunities.
• Identify support needs for stores and plan accordingly.
• Lead stocktakes, repricing, sales, and promotions, liaising with Head Office.
• Own stock control processes, ensuring compliance to minimize risks and losses.
• Ensure all employees act safely and comply with policies, including health and safety, audit, and compliance procedures.

Skills and Experience

• Experience in a fast-paced retail environment at a similar level, with a record of maximizing sales and profit.
• Ability to handle and share information succinctly with relevant teams.
• Proactive in self-development through new experiences.
• Accountability in managing projects to achieve positive outcomes.
• Creative thinking for new business solutions and ideas.
• Strong interpersonal skills for leading teams and building relationships.
• Adaptability and flexibility to deliver results personally and through others.
• Leadership and coaching skills, including succession planning and development.
• Integrity, honesty, and alignment with company values.
• Openness to change and new ways of working.
• Resilience, resourcefulness, and creativity in projects and incentives.
• Organizational and planning skills.
• Excellent verbal and written communication with attention to detail.
• High integrity and discretion.