Product Led Growth Marketing Lead

JR United Kingdom; London; Remote; EUR 75,000 - 100,000; Full time

Job summary

A leading AI-powered SaaS platform is looking for a B2B Growth Product Manager to drive their API and automation marketing strategies. This role requires a data-driven marketer with a strong background in Product-Led Growth. You'll collaborate with various teams to enhance product adoption and engagement, making a significant impact in a fast-paced environment. The company offers competitive salaries, remote work options, and a supportive culture focused on innovation and growth.

Benefits

Competitive salary

Equity package

Remote-first with flexible hours

Hybrid option

Visa sponsorship

Quarterly team offsites

Latest tech setup

Language learning support

Qualifications

• 5+ years of experience in growth marketing, ideally in a B2B SaaS / PLG environment.
• Strong knowledge of product-led growth and customer lifecycle marketing.

Responsibilities

• Develop and lead growth strategies focused on API acquisition and activation.
• Own onboarding and product-led adoption journeys.
• Collaborate with cross-functional teams to align growth, product, and sales.

Skills

Growth Marketing

Product-Led Growth

Data-Driven Marketing

Communication

Job description

Product Led Growth Marketing Lead, London

Client: 3Search

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Description:

We are hiring a Product-Led Growth (PLG) Marketing Lead for a leading AI-powered SaaS platform in Europe. This full-time, permanent role involves owning and scaling API and automation go-to-market strategies, focusing on growth, adoption, and engagement in a fast-paced, product-led environment.

Location: Europe/UK (Remote or Hybrid options)

Responsibilities include:

• Developing and executing growth strategies for API acquisition and activation
• Managing onboarding and adoption journeys
• Targeting technical and non-technical audiences
• Translating product features into use cases
• Collaborating across teams to align growth, product, and sales
• Creating and iterating campaigns based on data and feedback

Requirements:

• 5+ years in growth marketing, ideally in B2B SaaS or PLG environment
• Experience scaling adoption in high-growth settings
• Knowledge of product-led growth and customer lifecycle marketing
• Understanding of technical products or APIs (coding not required)
• Creative, results-focused, experimental mindset
• Strong communication skills and cross-functional experience

Additional info: Competitive salary (€75,000 – €100,000 + equity), remote-first with flexible hours, hybrid options near HQ, visa sponsorship, tech perks, and language support.

Hiring process: Intro call, interview, take-home assignment, culture & team interview (travel to Europe required).