CRM Manager - 12 Months FTC Maternity Cover

Tbwa Chiat/Day Inc; London; On-site; GBP 40,000 - 80,000; Full time

Job description

Growth Marketing Manager - 12 Months FTC Maternity Cover

We’re very proud of our achievements:

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

As a Growth Marketing Manager, your role will report into the Product Marketing Director within the Product Team. You will be responsible for planning, managing, and optimising our marketing activity by leveraging our datasets and working closely with a wide range of stakeholders.

Your Experience

Must have:

• Strong experience in CRM Campaign Management
• Background of delivering best in class growth campaigns across multiple segments and markets
• Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
• A data driven, analytical and results oriented mindset
• Experience of harnessing data to create personalised and meaningful communications
• Background of working in complex environments with multiple stakeholders
• Meticulous attention to detail with high quality standards
• Proactive, self-motivated and can work efficiently to meet timelines
• Test and learn approach to campaign activity
• Commercially savvy
• Must be able to prioritise workload and multi-task effectively
• Technical know-how to drive improvements & best practices
• Excellent communication and interpersonal skills

What you'll be doing

You'll be responsible for:

Campaign Development

• Drive and optimise the Growth Marketing strategy for Web
• Manage the day to day production of Web campaigns from conception through to broadcast
• Support other product streams in delivery of CRM campaign activity
• Develop, implement and refine multi-channel campaigns
• Work with designers and copywriters to develop compelling communications
• Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront
• Use attention to detail to QA the campaign and minimise margin for error

Reward

People perform better when they’re happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection.