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Senior Digital Insights Analyst at Independent Digital Performance Agency

Grey Matter Recruitment

London

On-site

GBP 100,000 - 125,000

Full time

30+ days ago

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Join a leading independent digital performance agency as a Senior Digital Insights Analyst. In this pivotal role, you will spearhead measurement insights and strategies for global retail brands, leveraging your expertise in digital marketing analytics. You'll collaborate with top-tier clients, driving cross-channel data insights that shape their media strategies. This innovative firm is recognized for its proprietary marketing intelligence technology and boasts an impressive roster of Fortune 100 customers. If you're passionate about analytics and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you!

Experience in digital marketing analytics within a media agency or AdTech.
Broad knowledge across digital media channels and key metrics.

Lead cross-channel data insights to drive client measurement.
Manage analytics engagement for top-tier clients.

Digital Marketing Analytics

Understanding of Incrementality Testing

Knowledge of SEM

Knowledge of SEO

Knowledge of Social Media

Knowledge of Programmatic Advertising

Knowledge of OTT

Experience in eCommerce

Experience in DTC Retail

Experience in CPG Verticals

Google Analytics

Meta Advertising Platforms

Senior Digital Insights Analyst at Independent Digital Performance Agency

Opportunity to lead measurement insights and strategy for a host of Global retail brands with one of the world’s largest and fastest growing independent media agencies.

The Company

One of the largest Independent performance marketing agencies in the world
Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV
Proprietary Marketing Intelligence Technology
1000+ Employees with Global Offices
Impressive roster of Fortune 100 Customers

The Role

Lead and drive cross-channel data insights to drive client measurement and recommended media strategy
Lead client calls to manage Analytics engagement for top-tier clients
Support / participate in pitches to promote analytics services

Desired Skills & Experience

Digital marketing analytics experience within media agency or AdTech
Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.) as well as eCommerce, DTC Retail, CPG verticals.
Understanding of incrementality testing and MMM models
Experience working with media platforms such as Google, Meta, and analytics systems

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