Head of Development and Marketing

WIGMORE HALL; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Wigmore Hall is seeking a strategic leader to oversee its Development and Marketing Departments. This role involves managing fundraising efforts to meet a £3.5 million annual target, developing marketing strategies, and utilizing data analytics to drive audience engagement. The ideal candidate will have a strong background in fundraising and marketing, with excellent management skills and a passion for the arts.

Qualifications

• Experience in managing fundraising and marketing departments.
• Strong data analytics skills, including SQL.
• Proven track record of meeting fundraising targets.

Responsibilities

• Oversee day-to-day operations of Development and Marketing Departments.
• Deliver fundraising strategy and manage departmental budgets.
• Lead marketing campaigns and ensure compliance with data protection regulations.

Skills

Data analysis

Campaign management

Fundraising strategy

Audience engagement

Job description

Management

• Oversee the day-to-day operations of the Development and Marketing Departments, ensuring delivery of strategic objectives, as defined by the Director.
• Develop and implement integrated multi-year strategies across audience development and fundraising.
• Manage departmental budgets and income targets, ensuring the effective allocation of resources.
• Provide line management of the Development and Marketing Departments .

Fundraising

• Deliver the fundraising strategy led by the Hall’s Director, contributing insight and operational leadership.
• Work to meet or exceed the Hall’s £3.5 million annual revenue fundraising target across major giving, membership, appeals, and trusts and foundations.
• Develop and manage relationships with donors and funders, including overseeing events and strategic engagement plans in conjunction with the Director.
• Provide oversight and direction for fundraising communications and stewardship journeys, ensuring a seamless connection with marketing campaigns.

Marketing

• Oversee all marketing campaigns across digital and print channels, ensuring delivery aligns with the audience strategy defined by the Director.
• Lead data-informed campaign planning.
• Manage marketing partnerships, including advertising bookings and relationships with external stakeholders such as Classic FM.
• Maintain oversight of audience engagement schemes, including the Under 35s programme.
• Ensure marketing activities adhere to data protection regulations and internal policies.

Data and Systems

• Drive audience engagement and fundraising growth through data-informed decision making.
• Use Wigmore Hall's data analytics tools and in-house SQL skills to identify prospective donors and ticket sales opportunities, as well as to inform campaign planning.
• Define, implement and oversee data-driven journey mapping for audiences, donors and members.
• Analyse ticket sales patterns, website traffic, and digital engagement data to identify opportunities for growth and areas for experimentation.
• Experiment with data-driven marketing strategies (A/B testing, predictive modelling, segmentation, churn prediction, etc.), monitoring and reporting upon the efficacy of strategies.
• Work closely with the Technology Department to capitalise on the analytics tools in place at Wigmore Hall, working towards the integration of our datasets, analytics and reporting tools to better support marketing and fundraising efforts.