Digital Marketing Specialist

Reed; Southend-on-Sea; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing agency in Essex is seeking an experienced Paid Search Executive to manage diverse client accounts. This role involves strategic planning, campaign management, and collaboration with the marketing team to drive impactful results. The ideal candidate will have agency experience and a strong grasp of Google tools, making significant contributions to client success.

Benefits

Casual dress code

Free gym membership

Monthly work social events

Qualifications

• 2 years of experience in a dedicated Paid Search role.
• Deep understanding of the latest platform updates.

Responsibilities

• Manage paid search campaigns for client accounts.
• Create and execute strategic plans to meet objectives.
• Participate in client meetings, providing updates and recommendations.

Skills

Strategic Planning

Campaign Execution

Google Analytics

Audience Creation

Segmentation

Education

Google Certification

Tools

Google Merchant Centre

Meta

Job description

I am working with one of the largest Digital Marketing agencies in Essex, who is recruiting for an experienced Paid Search Executive to join their Marketing Department. This role offers the chance to work on diverse client accounts across various industries, including eCommerce and service lead generation. It's an excellent opportunity for a specialist to make a significant impact by implementing new processes and driving proactive changes.

Day-to-day of the role:

• Manage paid search campaigns for both client accounts and our business portfolio.
• Onboard new clients, ensuring all tracking and analytic functionalities are implemented correctly.
• Create and execute strategic plans to meet monthly and quarterly objectives.
• Handle daily optimisation activities for each campaign.
• Participate in client meetings, providing updates, strategic recommendations, and results.
• Collaborate closely with the broader Marketing team to deliver unified strategies across different businesses and sectors.

Required Skills & Qualifications:

• 2 years of agency or in-house experience in a dedicated Paid Search role.
• Current Google Certification, with a deep understanding of the latest platform updates.
• Demonstrable experience in strategic planning, campaign execution, and delivery.
• Strong knowledge of key conversion tracking, audience creation, and segmentation.
• Proficient in Google Analytics and Merchant Centre.
• Experience in Paid Social campaigns through Meta is highly advantageous.

Benefits:

• Casual dress code.
• Free gym membership.
• Monthly work social events.

To apply for this Paid Search Executive position, please submit your CV and cover letter to detailing your relevant experience.