Creative Strategy Influencer Director – £75K (Hybrid)

Kaboodle Digital Ltd.; London; On-site; GBP 45,000 - 85,000; Full time

Job summary

Join a high-performance agency renowned for its vibrant culture and innovative approach to digital advertising. This role allows you to lead influencer marketing strategies while fostering a collaborative environment. You will engage with top-tier clients, shaping their marketing efforts through creative insights and data-driven strategies. You'll have the opportunity to mentor a talented team, drive brand growth, and stay ahead of market trends. If you are passionate about influencing the future of digital marketing and thrive in a dynamic setting, this position is tailored for you.

Benefits

Generous maternity and paternity leave

27 days annual leave

Gym/Wellbeing membership subsidy

TechScheme

Adaptive and core working hours

Horizons 30 – work from another country for 30 days

Office dogs

Free lunch

Diversity & Inclusion committees

Qualifications

• 8+ years of experience in influencer marketing and integrated strategies.
• Strong data analysis skills and ability to translate insights into strategies.

Responsibilities

• Develop comprehensive influencer marketing strategies aligned with brand goals.
• Lead creative execution of influencer campaigns and manage direct reports.

Skills

Influencer creative strategy

Comms planning

Integrated strategy and planning

Data analysis

Creative problem-solving

Presentation skills

Client services

Education

Bachelor's degree in Marketing or related field

Job description

Disclaimer: Kaboodle Digital is a digital recruitment agency working to find the best talent for brilliant clients in the digital space.

This illustrious and exciting client I have the pleasure to work with is a high-performance agency famed for its world-class company culture. They seek to create an environment where everyone is excited to come to work and contribute to their two-fold mission: to change the future of digital advertising and to build the best company to work for. You will have the license to build your own strategy team and shape the best way to service very appealing clients.

The Role

1. You’ll be embedded as a trusted voice in our biggest and most sophisticated Influencer clients. You will own senior stakeholder relationships as the creative lead and they will consult with you on how to achieve their business targets through influencer marketing.
2. You’ll be building a voice in the wider influencer marketing industry through regular contributions in our growth marketing.
3. Using your deep practice knowledge, you will use your decision-making latitude and work independently to conceptualise and develop comprehensive influencer marketing strategies from robust insights that align with brand goals and market trends.
4. You’ll lead the development of innovative creative ideas that resonate with the target audience and demonstrate strong platform knowledge.
5. Own the development of reports that build an in-depth, data-driven understanding of the client’s consumer, category, brand and business, then be able to identify the role influencer marketing should play as a growth driver.
6. You’ll keep up to date with the latest trends to inform our clients of the latest trends within their categories and beyond to pounce on any opportunities to drive both brand growth and ROAS beyond initial briefs.
7. You will bring a fresh perspective to any problem, always challenging yourself and those around you to connect thoughts & ideas in new ways, and in doing so help the rest of the client delivery team deliver brilliant, forward-thinking work on every brief.
8. You will also help our clients answer bigger, long-term questions, proactively keeping them up to date with the latest thinking, helping them understand consumer behaviour, and inspiring them with innovative insights, emerging trends, and forward-thinking strategies to stay ahead in a rapidly evolving market.
9. Provide strategic leadership in pitches, identifying audience niches and developing robust influencer casting strategies.
10. Support the Client Service team with the development of PCAs, sharing insights and actively identifying opportunities for repeat business.
11. Oversee the creative execution of influencer marketing campaigns ensuring all elements are consistent with the strategic vision.
12. Be an expert on all social platforms thinking and which platform drives the best results within our clients’ category, while identifying where there is untapped potential across other platforms.
13. Foster a collaborative and high-performing team culture that encourages creativity and excellence.
14. Drive upsell in all pitches by creating big ideas that stretch the budget and deliver on key campaign.
15. Champion creativity and collaborate with cross-functional teams to understand how influencer fits into the consumer journey while assisting with global influencer knowledge-sharing.
16. Experiment with new formats, platforms and creative approaches to keep campaigns fresh and engaging.
17. Drive team morale, motivating and inspiring everyone to be their best, actively mentoring others, helping to grow capability and knowledge, while learning and developing themselves.
18. Management of direct reports, coaching and guiding them to untap their creative potential by creating an environment where all ideas are welcome as long as they are supported with data and insights.

Who you are

1. Strong Influencer creative strategy knowledge with 8+ years of experience developing integrated/omnichannel strategies.
2. Comms planning background.
3. Integrated strategy and planning experience.
4. Proven experience managing direct reports, coaching and guiding them to succeed.
5. Demonstrable success in creating strategic influencer marketing campaigns with strong platform knowledge and production experience.
6. Deep understanding of social media platforms, influencer trends and digital marketing.
7. Proficiency in data analysis and performance metrics.
8. A great storyteller capable of translating data into real-world insights.
9. A natural problem solver who enjoys providing solutions for clients.
10. A confident, dynamic, engaging and authentic communicator and presenter.
11. Passionate about growing the knowledge of those around you – Constantly looking at ways to develop your team, by identifying training needs and process improvements.
12. Excellent presentation skills and strong data analysis and reporting skills.
13. An innovative thinker with excellent creative problem-solving abilities.
14. Notable Client Services skills.

How you succeed

1. You will live our culture code every day!
2. Award wins for your creativity.
3. Have positive Client feedback based on how your strategies have answered clients’ marketing challenges.
4. Have a ‘book of value’ which showcases, through case studies, how your work has delivered material business growth/value for clients.
5. Strong internal feedback with increased awareness of influencer creativity.

What’s in it for you

1. Working with an experienced team who can support and help you grow.
2. Working with global premium brand clients.
3. Generous maternity and paternity leave.
4. 27 days annual leave.
5. Gym/Wellbeing membership subsidy.
6. TechScheme.
7. Adaptive and core working hours.
8. Horizons 30 – work from another country for 30 days.
9. Office dogs, Mario Kart, socials, free lunch.
10. Green and Diversity & Inclusion committees.

I’ve worked with this award-winning client for the best part of 10 years and they are cutting-edge and innovative. The best part is that they are just simply nice and very much believe in a work/life balance. Please get in touch for full JD and immediate consideration.

Please send CV to [e-mail]