Marketing and Communications for Corporate & Investment Banking (CIB) | London, UK

BBVA; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

BBVA is seeking a Marketing & Communications Manager for the UK market in London. This role involves leading marketing strategies, enhancing brand awareness, and collaborating with global teams. Candidates should have a degree in Marketing or Communications and experience in the financial sector.

Qualifications

• Experience in the financial industry, preferably in CIB markets.
• Proven experience managing corporate and client events.
• Fluent in English and Spanish.

Responsibilities

• Lead communication and marketing efforts for the UK market.
• Plan and execute marketing and communication deliverables.
• Maintain media relations and manage media interactions.

Skills

Social media

Influencer marketing

SEO

Content

Email marketing

Media strategies

Budget management

Negotiation

Problem-solving

Communication

Education

Degree in Marketing

Degree in Communications

Tools

Microsoft Office

Google Workspace

Job description

Marketing and Communications for Corporate & Investment Banking (CIB)

BBVA is a global company with more than 160 years of history operating in over 25 countries, serving more than 80 million customers. We employ over 121,000 professionals in multidisciplinary teams including financiers, legal experts, data scientists, developers, engineers, and designers.

Position Overview: The Marketing & Communications Manager will lead communication and marketing efforts for the UK market, based in London. This role reports to the Head of Marketing in Madrid and collaborates with the Head of Talent and Culture CIB UK in London. You will be part of a global team, working closely with local stakeholders and MAR&COM teams in Spain and Mexico.

Key Responsibilities:

1. Plan and execute marketing and communication deliverables to enhance the BBVA CIB brand, increase awareness, and generate business opportunities aligned with CIB goals.
2. Identify and leverage marketing and communication opportunities with third parties to promote the BBVA brand.
3. Maintain media relations, interact with journalists, and manage media relations effectively.
4. Deliver KPI reports to monitor performance, analyze trends, and ensure goals are met.
5. Co-develop communication strategies with local and global teams to increase brand awareness in the UK.
6. Coordinate online and offline communication activities, including content creation, press releases, and publications.
7. Support spokespersons and manage media interactions.
8. Create and manage content for the company's website and social media channels in collaboration with global teams.
9. Manage the local communication budget.
10. Collaborate with internal teams and external partners to execute marketing initiatives.
11. Assist in organizing client events and managing third-party sponsorships.

Requirements:

• Degree in Marketing, Communications, or related field.
• Experience in the financial industry, preferably in CIB markets.
• Proven experience managing corporate and client events.
• Knowledge of social media, influencer marketing, SEO, content, email, and media strategies.
• Experience working with external agencies and providers.
• Ability to develop brand strategies using owned and earned media to achieve business results.

Technical Skills:

• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Experience with Google Workspace is highly recommended.

Languages:

• Fluent in English and Spanish.

Soft Skills:

• Excellent written and verbal communication skills.
• Problem-solving and stress management abilities.
• Budget management and negotiation skills.
• Strong interpersonal skills for cross-department collaboration.
• Team-oriented, collaborative, and culturally aware mindset.
• Attention to detail and high-performance standards.
• Creative, autonomous, and innovative thinking.

Additional Skills:

Customer targeting, empathy, ethics, innovation, proactive thinking.

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