Marketing Manager, Customer Marketing and Social Media

Okendo Pty; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to enhance customer engagement and drive brand advocacy. In this pivotal role, you'll take ownership of the Champions Program and social media strategy, fostering a vibrant community of customers. Your expertise will guide the creation of compelling content, highlight customer success, and develop innovative marketing initiatives. If you are a strategic thinker with a passion for customer advocacy and community building, this opportunity offers a dynamic environment where your contributions will directly impact the company's growth and success.

Qualifications

• 5+ years of experience in content creation and customer-facing roles.
• Proven ability to manage social media and marketing strategies.

Responsibilities

• Lead the Okendo Champions Program and manage social media channels.
• Design and implement customer marketing strategies and community engagement.

Skills

Content Creation

Customer Advocacy

Social Media Management

Strategic Planning

SaaS Experience

Time Management

Communication Skills

Customer Engagement

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Job description

We believe happy customers make the best marketers.

That’s why we built Okendo – the customer marketing platform that creates stronger connections between consumers and the brands they love.

Using Okendo, Shopify brands can grow faster and more efficiently by cultivating brand advocacy and maximizing lifetime value.

Our unified platform and unique suite of products for Reviews, Referrals, Quizzes, Loyalty, and Surveys is trusted by 15,000+ Shopify brands to turn one-time shoppers into revenue-driving Superfans.

Position Summary

As the Marketing Manager, Customer Marketing and Social Media, you will participate broadly in Okendo’s marketing strategy while taking direct ownership over the Okendo Champion’s Program and the company’s social media channels. We are looking for a true strategist and customer advocate with a vision for creating a highly engaged community of customers.

How you'll create impact:

1. Become a Product Expert: Build and maintain expert-level product and industry knowledge.
2. Build a Customer Champions Program: Lead the future iterations of the Okendo Champions program. This is a community of highly successful and highly engaged merchants within Okendo’s ecosystem. Lead the discovery and recruitment of new merchants with surprise and delight campaigns. Work across departments to design and implement a marketing strategy.
3. Customer Marketing Strategy: Highlight customer success stories with event speakers, social posts, newsletter highlights, blog posts, video testimonials, etc.
4. Manage the Champions Community: Advocate for the community by identifying trends, gathering insights, ensuring that members of the community are properly supported. Measure success against KPIs. Create and manage unique spaces for engagement (slack channels, forums, social media, live events, etc.).
5. Customer Rewards: Design and lead a meaningful customer awards program.
6. Customer Advocacy: Curate and develop compelling case studies and testimonials to support content, sales, and product initiatives that align with Okendo’s strategic messaging.
7. Social Media: Lead Okendo’s social media strategy by managing social media calendars, content creation, and community management. Track against growth and engagement KPIs.

What we need from you:

1. You have 5+ years of producing elegant, engaging written and/or video content and can provide samples.
2. Previous experience with SaaS is a must. Shopify experience is highly desirable.
3. Prior experience working with AI to optimize the content production process is a plus.
4. You have experience being customer-facing.
5. You have excellent English writing and communication skills.
6. You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
7. You have solid time-management skills with the ability to execute consistently in a fast-paced, dynamic environment and carry out self-directed responsibilities.
8. You understand how content should support the buyer’s journey.
9. You think like a marketer and have the curiosity of a journalist.

1-Month Success

1. Meet the team: You will meet with your colleagues across the organization to build strong working relationships with the goal of understanding the sales funnel and the customer lifecycle.
2. Learn the product: You will work closely with Sales Enablement to learn all aspects of Okendo’s core products.
3. Learn team process: You will work closely with a team mentor to learn how the marketing team functions and you will help iterate on process as a new team member.
4. Learn the CRM: You will work closely with Marketing Ops to understand Okendo’s marketing instance in Hubspot.
5. Refine a success plan: You will participate in Okendo’s OKR planning and you will take assigned ownership of quarterly objectives.

6-Month Success

1. Take ownership of Okendo’s Champions Program by setting the strategy through quarterly OKRs.
2. Take ownership of Okendo’s social media channels. You will set the strategy and collaborate with the team internally to produce content.

1-Year Success

Meet strategic targets: You will showcase the ability to accurately forecast quarterly accomplishments.

What We Value:

1. One Team: We are one team committed to the same mission. We trust, respect, and value each other. We recognize the unique skills, experiences, and perspectives each of us has to offer. We continually look for ways to support and enable our teammates.
2. Champion the customer: Our customers are the heart of our business and the pursuit of their success is our north star. At every step, we prioritize their interests in our thinking and actions.
3. Strive for Excellence: We commit to excellence as our standard. We set and achieve ambitious goals. We maintain a bias for action, tackle the hard problems, and continually work to improve.
4. Extreme Ownership: We own the outcomes. We take the necessary action to get things done. We don’t blame others or find excuses. We proactively look for solutions and solve problems.
5. Integrity Always: We are always honest, trustworthy, and professional. We treat others fairly and with respect. We are transparent and forthright. We take our commitments seriously and deliver what we promise.
6. Always Day One: It’s always Day 1 at Okendo. If we’re not growing, we’re dying. We prioritize agility over bureaucracy. Velocity over perfection. Outcomes over process. We move fast, learn, iterate, and adapt.

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