Associate Marketing Manager

BDO UK; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a proactive individual to join their Marketing and Business Development team in London. This role offers the opportunity to shape and implement innovative marketing strategies that differentiate the firm in the competitive audit market. Ideal candidates will thrive in a collaborative environment, leveraging their marketing experience to drive growth and client engagement. With a focus on professional development and work-life balance, this position promises a fulfilling career path in a supportive culture that values mutual respect and innovation.

Benefits

Mentoring and Coaching

Agile Working Framework

State-of-the-Art Workspaces

Qualifications

• Experience in marketing with a focus on campaign management.
• Ability to influence senior stakeholders and manage projects effectively.

Responsibilities

• Develop knowledge of the audit market and BDO's services.
• Coordinate campaigns and manage CRM data quality.
• Project manage key events and oversee digital marketing integration.

Skills

Marketing Experience

Campaign Management

Digital Tools Proficiency

CRM Best Practices

Project Management Skills

Stakeholder Influence

Tools

CRM Software

Digital Marketing Tools

Social Media Platforms

Job description

Ideas | People | Trust

We're BDO, an accountancy and business advisory firm providing the advice and solutions entrepreneurial organisations need to navigate today's changing world.

We work with Britain's economic engine—ambitious, entrepreneurially spirited, high-growth businesses—and directly advise their owners and management teams.

We'll broaden your horizons

Our Marketing and Business Development team drives creativity and growth at BDO. They aim to equip the business to win, covering most customer journey touchpoints. We value ideas from all sources, ensuring your voice is heard and your impact is meaningful. We support your career growth while allowing you to be authentic at work. Stay ahead of market trends, implement your ideas confidently, and collaborate with diverse stakeholders to help the firm succeed. Enjoy a great work-life balance and meaningful career.

We'll help you succeed

Leading organisations trust us for the quality of our advice, which stems from a deep understanding of their business gained through close collaboration and long-term relationships.

Ideal candidates enjoy team leadership, are proactive, capable of managing their workload, and confident in collaborating and communicating with senior managers, directors, and partners to support business effectiveness.

The role supports BDO's Audit & Assurance line in shaping and implementing business development and marketing activities to differentiate BDO from competitors, focusing on ROI and client engagement. The position is based in London, with occasional travel across the UK.

Key responsibilities include:

1. Develop knowledge of the audit market, BDO's services, and the competitive landscape.
2. Collaborate with partners on go-to-market strategies to support growth.
3. Coordinate with sectors, regions, and service lines for campaigns.
4. Promote digital marketing channels and integrate them into campaigns.
5. Manage CRM data quality and utilization.
6. Ensure efficient delivery of activities, leveraging content for maximum ROI.
7. Support knowledge sharing, innovation, and national activities.
8. Project manage key events and thought leadership campaigns.
9. Oversee website, internal updates, and social media content.
10. Maintain sector credentials, bid, and marketing materials.
11. Support client and target activity, report progress, and recommend improvements.
12. Promote self-service tools for knowledge, business development, and client service.
13. Advise senior stakeholders with solutions-oriented approaches.

Candidate profile:

1. Experience in marketing, including campaign management.
2. Understanding of business development and ROI-focused follow-up.
3. Proficiency with digital tools and social media.
4. Knowledge of CRM best practices.
5. Understanding of client listening, key account management, and bids.
6. Ability to influence senior stakeholders.
7. Strong project management skills.

We're in it together

Mutual support and respect are core values at BDO. We offer mentoring, coaching, and a supportive culture. Our agile working framework and state-of-the-art spaces foster collaboration, learning, and sharing expertise.

Looking ahead

We help entrepreneurial businesses succeed, fueling the UK economy. Our success relies on our people. We are committed to investing in your development and building a future together, with a focus on global reach, integrity, and innovation.