Marketing Project Analyst

卡条; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

Join a forward-thinking company as a Marketing Project Analyst, where your passion for data-driven marketing will help shape strategies that enhance customer engagement and drive business growth. Collaborate with cross-functional teams to implement innovative data capture methods and optimize consent management processes. This role offers the flexibility to work from home or in the office, ensuring you can perform at your best. With a strong emphasis on personal development and a commitment to inclusivity, this is an exciting opportunity to make a significant impact in a leading organization focused on delivering exceptional experiences for its customers.

Benefits

25 days holiday + bank holidays

Matched pension scheme up to 10%

Performance-related annual bonus up to 5%

Life assurance on joining

Wellbeing programme

Colleague discounts

Enhanced maternity and paternity leave

Grandparents leave

Income protection

Saga Academy learning platform access

Qualifications

• Experience in implementing data marketing strategies and database growth.
• Strong analytical skills with the ability to interpret data sets.

Responsibilities

• Support development of data-driven marketing strategies to enhance engagement.
• Analyze data to provide actionable insights for database growth.

Skills

Data Marketing Strategies

Analytical Skills

Data Management

Communication Skills

GDPR Knowledge

Project Management

Technical Savvy

Customer Segmentation

Tools

Adobe Platforms

Data Visualization Tools

Job description

Job Introduction

Marketing Project Analyst

Salary £37,000 to £42,000

Permanent

London Hybrid

Our central Data Strategy team is keen to appoint a high-energy, commercially minded, and experienced Marketing Project Analyst to support, implement, and optimise Saga’s data-driven marketing strategy.

Reporting to our Data Strategy Lead in our central group function, you will work across business units to deliver our data strategy, ensuring we capture data and marketing permissions that will be of value to the business and leverage our existing data assets in decision-making and operational systems.

The role requires curiosity, the drive to seek out new ways of data capture, strong analytics skills, understanding of data processes and marketing technologies, attention to detail, and the ability to collaborate effectively with cross-functional teams.

If you are passionate about data-driven marketing and have a proven track record in data marketing, data operations, or data product management, we would love to hear from you.

We offer flexibility over where you work. You can choose to work from home or in one of our hubs in London or Folkestone. Our data team visits London roughly once a week.

Role Responsibilities

• Support the development and implementation of data-driven marketing strategies to enhance customer engagement and drive business growth.
• Optimize consent management processes, ensuring GDPR and other relevant regulations compliance.
• Support initiatives to grow the database, including website sign-ups.
• Analyze data to provide actionable insights and recommendations for database growth.
• Monitor and report on KPIs to measure the effectiveness of data strategies.
• Identify new data sources and oversee their capture and validation into marketing processes.
• Ensure compliance when capturing consent/permissions.
• Work with Analytics to implement data segmentation strategies.
• Ensure quality of metadata (e.g., website tagging) for decision-making.
• Assist teams in delivering data for real-time decisioning across marketing channels.
• Evaluate and test new data integrations and tools to improve marketing performance.
• Provide testing-based recommendations to optimize outcomes.
• Collaborate with business units to improve data leverage and implement personalized campaigns.
• Work with vendors and stakeholders to assess new integrations and gather requirements.
• Coordinate with Technology and Digital teams to identify first-party data opportunities and align initiatives.

The Ideal Candidate

• Experience in implementing data marketing strategies, including database growth and data-driven marketing.
• Experience working with marketing teams on data for campaign design and execution.
• Proven ability to lead small to medium data strategy projects.
• Understanding of ESPs, data management, and unsubscribe processes.
• Strong analytical skills and ability to interpret data.
• Excellent numeracy and critical thinking skills.
• Knowledge of analytics tools and techniques.
• Technical savvy, especially with Adobe platforms and ESPs.
• Awareness of current technology trends and their business applications.
• Knowledge of first-party data strategies and customer segmentation.
• Experience with data visualization tools.
• Familiarity with project management methodologies like Agile and Scrum.
• Understanding of data governance, quality, and security principles.
• Knowledge of GDPR, consent, and data privacy regulations.
• Effective communication and collaboration skills.

Package Description

We offer an attractive benefits package, including:

• 25 days holiday + bank holidays
• Option to purchase up to 5 additional leave days
• Matched pension scheme up to 10%
• Performance-related annual bonus (up to 5%)
• Life assurance on joining
• Wellbeing programme
• Colleague discounts, including travel and holidays
• Various retail and entertainment discounts
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy learning platform

About the Company

Saga has been the UK's trusted provider for those over 50 for over 70 years, offering cruises, holidays, insurance, finance, and magazines. We aim to be the most trusted brand for older people in the UK, delivering exceptional products and service.

We foster an inclusive culture where colleagues can be their authentic selves, with recognition as one of the UK's Best Employers 2025. We are committed to age inclusivity, disability confidence, and ensuring an accessible recruitment process.

We value our colleagues' contributions and ensure fair application consideration, with personal communication throughout the process. For more info, visit our Careers page.

Saga does not accept unsolicited agency CVs. Please engage only through our Talent Acquisition Team to avoid fees.