Digital Content Specialist B2C

PPG; Batley; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a creative and results-driven Content Marketing Specialist to develop and execute strategies that enhance customer experiences. This role involves creating engaging content across various digital channels, collaborating with teams, and analyzing performance to optimize strategies.

Qualifications

• Minimum 3 years of content marketing experience across digital platforms.
• Strong writing and editing skills for various content formats.

Responsibilities

• Develop and execute content marketing strategies.
• Create high-performing content for social media channels.
• Monitor content performance and analyze data for insights.

Skills

Writing

Editing

Communication

Collaboration

Education

Bachelor’s degree in Marketing

Tools

META

CMS

CRM/marketing automation

Canva

Job description

Content Marketing Specialist

PPG is dedicated to delivering innovative solutions that enhance customer experiences. We are looking for a creative and results-driven Content Marketing Specialist to join our team as a fixed-term maternity leave replacement and contribute to our content marketing strategies.

Key Responsibilities:

• Develop and execute content marketing strategies aligned with marketing objectives, focusing on engaging target audiences through various digital channels (social media, email, web, SEO).

• Create high-performing and visually compelling content (including videos and still images) for social media channels together with external agencies

• Collaborate closely with the B2C Digital Marketing Manager and cross-functional teams to define content themes, and conduct keyword research and competitor analysis to identify content opportunities and trends.

• Create and manage a content calendar for timely delivery.

• Work in close collaboration with B2C Digital Marketing Manager to support customer journey development with relevant content.

• Monitor content performance, analyse data for insights, and stay updated on industry trends to drive innovation and optimize strategies.

• Manage the allocated budget efficiently, ensuring project delivery and tracking return on investment.

Key Qualifications:

• Bachelor’s degree in Marketing, International Business, or related field, with a minimum of 3 years of content marketing experience across digital platforms.

• Strong writing and editing skills, with the ability to create compelling content in various formats and a good aesthetic sense for visually appealing designs.

• Excellent understanding of social media channels, their differences, potential and algorithms.

• Proven expertise in email marketing, including campaign creation, marketing automation, and performance analysis.

• Proficiency in digital marketing tools (META, CMS, CRM/marketing automation, Canva etc.) and experience in performance tracking and reporting.

• Strong communication and relationship-building skills, with a collaborative mindset and a passion for continuous improvement.

• Very good skills in spoken and written English.

• Work permit to Finland.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.

Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

About us:

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

The PPG Way
Every single day at PPG:
We partner with customers to create mutual value.
We are “One PPG” to the world.
We trust our people every day, in every way.
We make it happen.
We run it like we own it.
We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email [e-mail].

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
Benefits will be discussed with you by your recruiter during the hiring process.