Senior National Account Manager - Booker, Brakes, Bidfood foodservice

The Simmance Partnership Limited; London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

An internationally renowned FMCG food client is seeking a Senior National Account Manager to drive growth in major Foodservice Wholesalers. This role involves leading the execution of actionable channel strategies, optimizing account relationships, and building brand equity. The ideal candidate will have a strong sales mindset, experience in JBP negotiations, and a passion for customer success. Join a vibrant sales community and make a significant impact in the exciting ambient food and drink innovation category. If you're ready to advance your career in a profitable international business, this opportunity is for you!

Qualifications

• Proven experience in managing major accounts in FMCG.
• Strong understanding of brand building and customer needs.

Responsibilities

• Lead channel strategy execution for Wholesale sector.
• Optimize major account relationships to drive growth.

Skills

JBP negotiations

Account management

Sales strategy

Customer relationship management

Education

Bachelor's degree in Business or related field

Job description

Job Description

Senior National Account Manager – Booker, Brakes, Bidfood foodservice

Location: Access to London HQ 2 days per week

Salary: Up to £65,000 + bonus + generous benefits package

Our internationally renowned FMCG food client is a well-established business with an iconic brand that has revolutionised its category in shopper and consumption habits. The product sector is currently the most talked about ‘new food’, where innovation continues to push the boundaries of ‘what's next’. A leading authority in their category, with combined retail UK revenues exceeding £120m, the Foodservice channel's potential is enormous and growing, driven by a skilled team. Sustainability, health, and transparency are core values that underpin their working culture.

We are seeking an experienced NAM with hands-on accountability for major Foodservice Wholesalers (such as Brakes, Bidfood, Booker) to be at the heart of this organisation and its vibrant sales community.

You will lead, alongside the OOH Director and colleagues, the execution of an actionable channel strategy to drive new distribution and build brand equity, which will be the primary measure of success. You will own the route-to-market strategy for the Wholesale sector, ensuring optimal ‘push/pull’ within all feeder routes such as coffee shops, end-user Horeca, and travel sectors. As a sales champion with a strong understanding of brand building with customers, you’ll benefit from the support of highly trained consumer marketing and experiential teams.

We are looking for a knowledgeable, well-trained NAM ready to advance in Wholesale major accounts. The ideal candidate will know how to optimise major account relationships, with a passion for building customer success and winning back business from competitors.

Your commercial curiosity, proactive sales mindset, and independence to demonstrate your value are essential. You should have proven experience in JBP negotiations and a deep understanding of customer needs.

You are experienced but have significant potential to grow. If you have an impressive start in FMCG and are eager to join a profitable, international business, this opportunity is ideal. The ambient food and drink innovation category is exciting right now, and we need an enthusiastic sales pioneer to make a significant impact. If 2025 is your year to shine, apply today.