Brand Manager - Designer Fragrance

SHISEIDO; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to spearhead marketing strategies for luxury brands in the UK. This pivotal role involves aligning marketing efforts with sales goals, managing budgets, and collaborating with teams to drive brand growth. The ideal candidate will possess a strong background in marketing, particularly within the beauty sector, and demonstrate exceptional communication and negotiation skills. Join a forward-thinking company that values innovation and offers a range of benefits, including generous holiday allowances and opportunities for career development.

Benefits

26 days holiday + bank holidays + birthday off

Holiday buy-up to 5 days

Off for marriage or moving house

Generous pension scheme (up to 8% match)

Performance bonus

Private medical

Parental allowance

Product discounts

Life assurance

Flexible hours

Qualifications

• Relevant marketing experience, preferably in beauty.
• Strong communication and presentation skills.
• Excellent English skills, both written and spoken.

Responsibilities

• Drive marketing and brand strategy for Narciso Rodriguez and Zadig & Voltaire.
• Manage media budget and execute media plans with stakeholders.
• Track and analyze UK ROI on initiatives and launches.

Skills

Marketing Experience

Communication Skills

Presentation Skills

Commercial Acumen

Negotiation Skills

Attention to Detail

Microsoft Office Skills

Job description

Brand Manager

Narciso Rodriguez, and Zadig & Voltaire

MISSION

As Brand Manager, you will help drive the marketing and brand strategy for Narciso Rodriguez and Zadig & Voltaire businesses in the UK, ensuring all parties are aligned and working towards the same goals; to achieve annual sales and profit targets.

ORGANISATION

Reports to: Marketing Director

Manages: Shared Marketing Coordinator and Intern

(Marketing Coordinator dotted lines to BM, Intern directly reporting to the BM)

Job Location: London (minimum 3 days in the office)

Contract type: Permanent

MAIN RESPONSIBILITIES

UK NATIONAL MARKETING PLANS

• Work with Marketing Director to translate EMEA strategy into an actionable marketing plan for the UK.
• Develop launch strategies by retailer in liaison with the Commercial team to maximize business opportunities.
• Identify local market needs and develop local activations with the National Account Team to support brand growth.
• Understand trade customer requirements to maximize brand inclusion in their activities, working with NAMs on exclusives and promotional offers during key trading periods.

MEDIA

• Manage the media budget and define and execute media plans with Regional stakeholders and the Media agency.
• Coordinate with PR on influencer selection and briefing for paid media content.

FORECASTING & STOCK MANAGEMENT

• Provide insights and benchmarks for newness forecasting based on retail and product performance data.
• Manage POSM forecast within budget.
• Oversee trade marketing sampling forecast and allocation planning with NAMs.
• Ensure catalog forecasts are updated based on business needs and activations.
• Account for pre-series needs and oversee forecasts for merchandising elements managed by Visual Merchandising and PR teams.

MERCHANDISING

• Collaborate with Visual Merchandising on local initiatives like counter design, displays, and decorations.

PRICING & COMPETITION

• Monitor industry pricing strategies and oversee annual pricing reviews for UK & Ireland.
• Coordinate competitor tracking on marketing, events, online strategy, and PR activities.

ANALYSIS AND REPORTING

• Track and analyze UK ROI on initiatives and launches; inform future decisions.
• Report analysis to EMEA to support regional insights.
• Coordinate with the team on NPD reports and competitor analysis to identify opportunities.

BUDGET MANAGEMENT

• Manage daily marketing budgets, ensuring compliance and timely updates.
• Support annual budget planning and reconciliation with Finance.

EXPERIENCE REQUIRED

• Relevant marketing experience, preferably in beauty.
• Strong communication, presentation skills, and commercial acumen.
• Influencing and negotiating skills at all levels.
• Resourceful, passionate, and energetic.
• Self-starter with the ability to multitask and work under ambiguity.
• High attention to detail and organization.
• Excellent English skills, both written and spoken.
• Advanced Microsoft Office skills.

THE BENEFITS YOU'LL LOVE

• 26 days holiday + bank holidays + your birthday off.
• Holiday buy-up to 5 days.
• Off for marriage or moving house.
• Generous pension scheme (up to 8% match).
• Performance bonus, private medical, parental allowance, product discounts, life assurance, flexible hours, hybrid working, wellbeing programs, and career development reviews.

ABOUT SHISEIDO GROUP

Our mission: Beauty Innovations for a Better World.

Founded in 1872 in Japan, part of the Top 5 cosmetics companies globally, operating in 120 countries with 42,000 employees. Our brands span Skincare, Makeup, and Fragrance, with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage, we focus on high-quality, innovative cosmetics deeply loved worldwide. Shiseido UK & Ireland leads digital growth and retail innovation in the region, guided by our principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, and Applaud Success, known as 'TRUST 8'.