Marketing and Content Manager

Advocate Group; England; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading drinks brand is seeking a Marketing & Content Manager to drive brand marketing and digital efforts. This role involves executing content strategies, managing campaigns, and enhancing brand visibility through creative partnerships. Candidates should have 2–4+ years of experience in marketing, ideally within FMCG, and be comfortable with content creation tools. The position offers hybrid working with a focus on collaboration and growth.

Qualifications

• 2–4+ years of experience in marketing or e-commerce, ideally in FMCG.
• Confident content creator with hands-on experience using marketing tools.

Responsibilities

• Own and execute content and social media strategy across various platforms.
• Manage CRM and optimize customer journeys to increase engagement.

Skills

Content Creation

Digital Marketing

Brand Building

Tools

CapCut

Canva

Adobe Suite

Job description

Marketing and Content Manager

Competitive Salary plus benefits and strong progression opportunities

Hybrid - 2 days a week in South West office

Are you ready to take the reins of brand marketing for one of the UK’s fastest-growing premium drinks brands?

Do you have the creative flair and commercial acumen to drive omni-channel growth across digital, retail, and community platforms?

We’re partnering with a fast-scaling, purpose-led drinks business on the hunt for a Marketing & Content Manager to lead brand and digital marketing efforts during a pivotal stage of their journey. This is a unique opportunity to join a values-driven, high-growth challenger brand backed by strong early traction and long-term ambitions.

Key Responsibilities:

• Own and execute the full content and social media strategy across TikTok, Instagram, LinkedIn, and Meta.
• Define and oversee paid media and e-commerce campaigns in collaboration with top-tier agencies.
• Manage CRM, lifecycle, and email marketing, optimising customer journeys to increase engagement and retention.
• Build brand visibility through creative partnerships, industry collaborations, and retail activations.
• Support sales initiatives with compelling trade marketing assets and on-brand POS materials.
• Report on campaign performance across all channels and share data-led insights to drive strategic decisions.

About You:

• 2–4+ years of experience in marketing, content, or e-commerce – ideally in FMCG, food, drink, or D2C brands.
• A confident content creator with hands-on experience using tools like CapCut, Canva, and Adobe Suite.
• Deep understanding of digital funnels, customer journeys, and performance marketing.
• Commercially minded with a flair for creative storytelling and brand-building.
• Comfortable leading agency relationships, managing multiple workstreams, and thriving in a fast-paced environment.
• Ideally based in or near Herefordshire – with at least 2 days per week in the office – but open to flexible working for exceptional candidates.

If you're looking to make your mark, shape the voice of a rising brand, and play a central role in scaling a challenger business – we’d love to speak with you.

Find out more about our available opportunities or how we can help you further your career – contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

Email: [e-mail]

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.