Esports & Partnership Marketing Manager

Logitech; Windsor; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the gaming industry seeks an Esports & Partnership Manager to drive their esports strategy in Europe. The role involves developing marketing programs, managing relationships with teams and athletes, and executing campaigns that resonate with the gaming community. Ideal candidates will have a strong background in esports marketing and excellent communication skills.

Benefits

Comprehensive benefits

Flexible working environments

Support for wellbeing and work-life balance

Qualifications

• 3+ years in esports or related sports marketing roles.
• Experience developing marketing programs from inception through execution.

Responsibilities

• Drive the esports marketing strategy in the region.
• Manage relationships with esports teams and communities.
• Execute global campaigns and develop local strategies.

Skills

Leadership

Networking

Organizational Skills

Negotiation

Analytical Skills

Communication

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Role

Logitech G is looking for an Esports & Partnership Manager to be instrumental in the development and execution of our esports strategy. You will help make Logitech G the gear of choice for professional gamers, engage with esports athletes & fans worldwide, and develop content and programs for Europe. You will be part of a committed team of gamers and professionals who develop ideas and content to drive advocacy and adoption for Logitech G, a top brand in the gaming industry.

Your Contribution

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just do. These behaviors are key to success at Logitech.

In this role, you will:

1. Drive the esports marketing strategy in the region by building a strong roster of teams/athletes and running marketing campaigns and activations to secure leadership positions for the Logitech G brand.
2. Support local teams by developing and managing relationships with esports teams, athletes, and communities within Europe. Manage major projects and teams with the support of local teams.
3. Handle negotiations, develop frameworks, and manage processes to enable smooth operations between Logitech G and the teams and athletes.
4. Drive marketing campaigns, activations, product launches, and content deployment targeting the esports community and hardcore gamers.
5. Build strategies to integrate professional athletes and organizations into Logitech G programs in collaboration with the global PRO team.
6. Execute global campaigns and develop locally relevant strategies to communicate and promote the esports story in the region, ensuring alignment with the company's values and mission.
7. Represent the brand towards gaming and esports communities and partners.
8. Develop marketing and brand partnerships across Europe to increase brand awareness and conversions, supporting local teams in implementing these strategies throughout the customer journey.
9. Guide and supervise local teams in planning and executing esports and gaming events in Europe.
10. Communicate the Logitech G story and partnerships across various channels.
11. Engage daily with local markets to get Logitech G gear into the hands of top players and rising stars, aligned with the brand’s vision and strategy.
12. Monitor competitors’ activities and provide insights on opportunities or risks to internal teams.

Key Qualifications

For consideration, you should have:

• Experience developing marketing programs from inception through execution.
• 3+ years in esports or related sports marketing roles within game publishers or esports companies.
• Deep understanding of esports and effective gaming communications.
• Ability to work closely with cross-functional teams and brands regionally.
• Skills to analyze competitor strategies and innovate on best practices.
• Strong networking, organizational, and program management skills.
• Experience managing external agencies.
• Leadership qualities and ability to interact with partners.
• Ability to use data and metrics to inform strategies and marketing activities.
• Self-motivated, passionate, and energetic.
• Strong presentation and negotiation skills at the C-level.
• Fluency in English is required.

At Logitech, we promote collaboration and play. Our hybrid work model allows remote and on-site work, depending on teams or departments. Logitech values diversity and inclusivity. If you meet most requirements but not all, we encourage you to apply. We offer comprehensive benefits and flexible working environments supporting your wellbeing and work-life balance.

All qualified applicants will receive consideration without discrimination based on race, sex, age, color, religion, sexual orientation, gender identity, national origin, veteran status, or disability. If you need accommodations during the application process, contact us at [phone] for assistance.