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Casino Content Writer

SixValues

Luton

Hybrid

GBP 30,000 - 45,000

Full time

Yesterday
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Job summary

A leading company in the B2B betting and gaming technology sector is seeking a Casino Content Writer to create engaging content that resonates with players. This role involves crafting promotional materials, collaborating with cross-functional teams, and ensuring all content reflects brand identity. Ideal candidates will have expertise in the casino industry, advanced writing skills, and a creative mindset.

Benefits

Creative Freedom
Collaborative Environment
Professional Growth Opportunities

Qualifications

  • Advanced written English skills for clear and compelling content.
  • Proven experience in content creation for the online casino industry.
  • Strong copywriting and editorial skills with adaptability.

Responsibilities

  • Craft engaging promotional emails, game descriptions, and taglines.
  • Create SEO-optimized blog posts and landing pages.
  • Collaborate with designers and marketing teams for cohesive content.

Skills

Writing Excellence
SEO Knowledge
Collaboration Skills
Creative Mindset

Tools

Grammarly
Google Docs
Jira

Job description

At Six Values, we are more than just a B2B betting and gaming technology company — we are creators of experiences that change people’s moods for the better.

Are you a creative content writer with a passion for the casino gaming industry?Do you thrive on writing content that not only speaks but sells?

At Six Values, we’re on a mission to deliver unforgettable experiences. We’re seeking a Casino Content Writer who understands the nuances of online casinos and player psychology and can deliver engaging, informative, and captivating content for our diverse platforms and brands. You’ll play a vital role in shaping our communication, marketing strategies, and CRM campaigns, driving the continued growth and engagement of our brands.


Your Role: Casino Content Writer

As our Casino Content Writer, you will be at the heart of our content creation efforts, producing compelling and creative narratives that elevate our casino brands and connect with our audience. You will help write irresistible taglines, high-performing emails, SEO-optimized blogs and landing pages – and help us stand out in a competitive industry. You’ll work closely with cross-functional teams to ensure all messaging aligns with our voice, goals, and user experience.

Important Note: While we recognize the convenience of AI tools, we firmly believe our players deserve authentic, human-crafted content. If you take pride in producing creative work without relying on AI, we want to hear from you!


What You’ll Do

1.Create Brand-Driven Content: Craft engaging promotional emails, game descriptions, SMS, pop-ups, and taglines that reflect brand identity and drive action.
2. Support Marketing Initiatives: Create SEO-optimized blog posts, landing pages, and product descriptions to drive audience engagement and traffic.
3.Collaborate Across Departments: Work closely with designers, CRM managers, and marketing teams to create cohesive and visually compelling content.
4.Adapt and Innovate: Tackle diverse writing tasks, including developing concepts for new brands, creating technical emails, and crafting visual ideas for mailers and landing pages.
5.Uphold Quality Standards: Ensure all content reflects the brand voice, connects with the target audience, and meets the highest creative standards.


What You’ll Bring

1. English Proficiency: Advanced written English skills for creating clear, compelling, and grammatically accurate content. Proficiency in any other languages is a plus.
2. Casino Industry Expertise: Proven experience in creating content for the online casino or broader gambling industry.
3.Writing Excellence: Strong copywriting and editorial skills, with the ability to adapt to various tones, formats, and objectives.
4. SEO Knowledge: Experience in writing content optimized for search engines and marketing performance.
5. Collaboration Skills: Ability to work effectively with cross-functional teams and adapt to changing priorities.
6. Creative Mindset: Proactive, innovative, and eager to take on diverse writing challenges.


Preferred Experience & Skills

1. Proven content creation expertise within the iGaming or related industries.
2. Familiarity with tools such as Grammarly, Google Docs, Jira, or similar content-writing platforms.
3.Experience in social media marketing is a plus.
4.Basic knowledge or experience with Sweeps and/or Sportsbook brands is an advantage.



Why Join Us?
1. Creative Freedom: Shape the voice of fast-growing, dynamic brands.
2. Collaborative Environment: Be part of a passionate, results-driven team.
3. Professional Growth: Join a scaling company with career advancement opportunities
in the iGaming industry.
4. Meaningful Impact: Your work will help engage and captivate players worldwide.


About Six Values

Our vision is to elevate people's moods everywhere, making every interaction more
engaging, rewarding, and memorable. Through cutting-edge technology and a real
commitment to excellence, we aim to revolutionize how people connect with digital
experiences and transform the world of betting and gaming technology.
Our mission is simple yet ambitious: to be a fast-moving, highly efficient tech company thatbrings joy and excitement to players by delivering top-tier solutions for operators. Fromwebsite and application development to data analytics and payment systems, everything wedo is designed to create seamless, thrilling experiences for our partners and their customers.

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