Performance Marketing Director | Cult Beauty

THG; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join an innovative global technology group as a Performance Marketing Director, where you'll lead a dynamic team to drive growth in the beauty industry. This pivotal role involves overseeing diverse marketing channels, optimizing budgets, and utilizing data analytics to enhance performance. You will collaborate closely with various departments to ensure cohesive strategies that resonate with the target audience. With a focus on creativity and leadership, you will help shape the future of beauty retail while enjoying a range of perks and career development opportunities. This is your chance to make a significant impact in a fast-paced environment.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Access to in-house GP

Up to 50% staff discount on THG brands

Virtual appointments with CBT therapist

Anniversary gifts for long service

Compassionate leave

Volunteer leave after 12 months

Salary sacrifice scheme for personal tech

Referral bonus for successful hires

Qualifications

• Proven experience in senior performance marketing roles, ideally in beauty.
• Strong commercial acumen with multi-million-pound budget management.

Responsibilities

• Oversee all performance marketing channels for maximum ROI.
• Develop and implement comprehensive marketing strategies.

Skills

Performance Marketing

Budget Management

Data Analysis

Team Leadership

Strategic Planning

Communication

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Google Ads

Meta Ads

TikTok Ads

CRM Software

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

About THG

We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Who is Cult Beauty?

Well, we're a beauty-obsessed team who share a common goal - to become the most trusted beauty retailer in the world! Our mission is to unlock a love of beauty by inspiring discovery and self-expression through expert curation. We exist for All Ages, All Faces. We pride ourselves on being on the pulse of beauty, known for bringing new and exclusive brands and products to the market as well as being the place you can find all the latest trending, must have brands. Our Cult Community values transparency and so do we. That's why we only sell the products that truly blow us away.

As part of the Cult Beauty team, you'll be encouraged to share ideas and empowered to aim for the skies. We're a team so if we fail, we fail together and try again. We're not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what 'beauty' is and use our platform to challenge the status quo - both in our industry and society.

Why be a Performance Marketing Director at Cult Beauty?

This is a pivotal role in driving our growth and ensuring our brand remains at the forefront of the beauty industry. You will oversee a highly talented team of roughly 25 heads across Paid Search, Paid Social, Affiliates, CRM and Influencers.

As a Performance Marketing Director you will:

Performance Marketing:

• Oversee all performance marketing channels, including PPC, influencers, affiliate marketing, and email marketing.
• Develop and execute strategies to optimize these channels for maximum ROI.
• Continuously analyse and report on the performance of marketing campaigns, making data-driven adjustments as needed.

Budget Management:

• Set and manage marketing budgets, ensuring efficient allocation of resources to achieve business objectives.
• Monitor spending and adjust budgets as necessary to maximize return on investment.

Cost of Sale (COS) Measurement:

• Monitor and measure COS to ensure marketing efforts are cost-effective and deliver desired results.
• Use data analytics to track and report on COS, identifying areas for improvement.

Marketing Strategy:

• Develop and implement comprehensive marketing strategies that align with Cult Beauty's goals and drive growth.
• Work collaboratively with the Brand Director to develop innovative campaigns that resonate with our target audience and feel consistent across all touchpoints; both online and offline.
• Conduct market research to identify trends and opportunities and adjust strategies accordingly.
• Work closely with other departments to ensure marketing strategies are integrated with overall business objectives.

Channel Opportunities:

• Identify and evaluate incremental channel opportunities to expand Cult Beauty's reach and impact.
• Explore new and emerging marketing channels to stay ahead of industry trends.

Marketing Mix Modelling (MMM):

• Utilize MMM to analyse the effectiveness of marketing activities and guide investment decisions across the marketing funnel.
• Provide insights and recommendations based on MMM to optimize marketing spend and improve overall performance.

What skills and experience do I need for this role?

• Proven experience in a senior performance marketing role within an online retailer. Beauty would be advantageous.
• Strong commercial acumen, with experience owning and optimising significant multi-million-pound budgets.
• Track record of driving new customer growth as a top-line priority, with a strong grasp of key KPIs / metrics e.g. COS, CAC, LTV, ROAS,
• Experience managing key global platform relationships (Google, Meta, TikTok) to drive strategic advantage.
• Strong leadership skills with the ability to manage and inspire a team.
• Excellent analytical skills with a data-driven approach to decision-making.
• Creative thinker with a passion for beauty and wellness.
• Exceptional communication and interpersonal skills.

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.