Head of UK Marketing

TopCashBack; Stafford; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

A leading cashback platform is seeking a Head of UK Marketing to elevate their brand and expand reach. This role combines brand and performance marketing expertise, focusing on engaging new and existing members through innovative strategies. The ideal candidate will have proven leadership skills, experience managing substantial budgets, and a data-driven approach to optimize marketing performance.

Benefits

31 days holiday including flexible Bank holidays

Private medical cover (Vitality)

Discounted gym membership

Enhanced family related leave

Extensive training menu and e-learning library

Qualifications

• Proven leadership experience in a senior marketing role managing teams.
• Experience managing £10million+ budgets and driving revenue growth.
• Expertise in brand marketing within the last five years.

Responsibilities

• Develop and oversee brand marketing strategy to fulfill business objectives.
• Implement a new brand-build marketing strategy for increased awareness.
• Lead UK marketing divisions ensuring alignment with strategic goals.

Skills

Leadership

Data-driven approach

Brand marketing

Performance marketing

Collaboration

Job description

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Job Title: Head of UK Marketing

Location: Hybrid - Stafford Office and up to 2 days working remotely per week

Working hours: 37.5 per week Monday-Friday

Reports to: UK Managing Director
Salary: £75,000+

Interview process: Virtual 1st stage interview followed by a final stage in person interview

About usTopCashback is one of the largest cashback platforms in the world, dedicated to helping our members save money when they shop. The service simplifies the process of earning cash back on online purchases, supporting over 20 million people worldwide to reduce their shopping expenses and enhance their spending power.

In collaborations with more than 10,000 brands, we operate in the UK, US, China, Germany, France, Italy, Spain, and Australia. Our passion for saving money drives every decision we make, focusing wholly on the needs of our members, to whom we provide an award-winning service. Proudly, we are the recipients of the 'Cashback Site of the Year' award at the Moneyfacts Consumer Award nine times and hold a 4.5 rating on TrustPilot with over 150,000 reviews.

At TopCashback, since we began, we have been committed to building a fair, diverse and inclusive company. We believe that diversity and nurturing a culture where we can all be our true selves at work, makes us stronger as a business. We celebrate differences and foster a fair and equal environment for us all to flourish in. After all, we spend most of our time together.

With fairness at heart, we're committed to being an equal-opportunity employer regardless of race, ethnicity, gender, sexuality, religion, disability, nationality, age or similar. Whoever you are, whatever walk of life you are from, we'll welcome you to our TopCashback family.

Role Overview:

As the undisputed champions of Cashback, we're on a mission to get the whole of the UK on board and we need a marketing expert to lead the charge. As our Head of UK Marketing, you'll have the power to turn TopCashback into a household name, elevating our brand, expanding our reach, and engaging new and existing members in ways we've never done before. If you've got what it takes to accelerate our growth and get the whole of the UK signed up and saving then lets chat!

The ideal candidate will combine brand marketing expertise with performance marketing skills, ensuring the right balance of longer-term brand equity growth and short-term user acquisition. Working hand-in-hand with cross-functional teams and top-tier partners, you'll deliver bold, data-driven marketing that turns heads, sparks action, and supercharges our mission to get the whole UK on board!

Key Responsibilities:

• Develop and oversee the execution of a robust brand marketing strategy to fulfil business objectives
• Implementing a new brand-build marketing strategy that will deliver increased positive brand perception and awareness
• Balancing short-term performance marketing with long-term brand-building efforts, ensuring a disciplined and measured approach to growth across multiple channels including digital performance marketing, TV, social media, CRM, PR, SEO and offline advertising.
• Develop measurement frameworks to track the impact of marketing initiatives and continuously refine strategies based on insights.
• Ensure data-driven decision-making, using insights to optimise marketing strategies and effectively communicate ROI to stakeholders.
• Lead and inspire the UK marketing divisions (acquisition, engagement & retention, brand, SEO & PR) , ensuring alignment with the company's strategic goals while maintaining a highly motivated and collaborative culture.
• Work cross-functionally with internal teams and stakeholders ( Brand, Design and User Experience, Propositions and Customer Service) to ensure cohesive messaging and seamless user journeys.
• Manage relationships with key external stakeholders, including agencies and suppliers -while ensuring that TopCashback retains the ultimate knowledge and expertise in-house.

Requirements

• Proven leadership experience in a senior marketing role within a consumer-focused business managing multiple team-members
• Experience of managing £10million+ budgets and driving revenue growth or membership/ customer base growth
• Demonstrable expertise in brand marketing within the last five years and the ability to balance short-term performance with long-term brand equity growth
• A proven data-driven approach with the ability to measure, analyse, and optimise marketing performance
• Experience of creating and executing integrated multi-channel campaigns, including TV, digital, CRM and social media within a multi-million pound budget
• A collaborative leadership style that fosters a positive, high-performing team culture
• Ability to influence and build relationships with key internal and external stakeholders

Benefits

• 31 days holiday including flexible Bank holidays. Plus loyalty holiday after 1 & 2 years' service. Ability to buy and sell holidays

• Private medical cover (Vitality) with access to online GP service, free coffees, cinema tickets, discounted gym membership
• Medicash health cash plan, Income protection & life assurance
• Enhanced family related leave
• Flexibility - we understand you don't want to miss the first day back to school or that important appointment for a loved one
• Companywide pay review each year
• Extensive training menu and e-learning library available to all employees

We don't currently use AI in our recruitment process therefore we advise that your application be personal to you. All CV's will be reviewed by our hiring teams - best of luck!